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Image / Editorial

Miniature Beauty: Cult heroes in mini that will fit in your smallest handbag


by Holly O'Neill
22nd Mar 2018
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If you travel often, hate to sacrifice a massive beauty bag for a mini handbag, or want to try something new but don’t want to commit to the cost at full whack, there’s a solution. Lots of leading beauty brands are selling their cult heroes in half the size, at often half the price, with all of the full-size glamour.

Check out the bestselling beauty buys available now in miniature below.

Urban Decay Naked Petite Heat, €32

Launching today, Urban Decay’s cult favourite, the Naked Heat palette, will now fit in your smallest handbag. Urban Decay Naked Petite Heat contains the full-size pans of six of their hero mattes, all in burnishing coppers, earthy browns and fiery terracottas, for €32 instead of the full size at €47.50.

Available from today in Urban Decay Grafton Street, Debenhams, and House of Fraser. 

Benefit BADgal Bang! Volumising Mini Mascara, €12

You’ve heard the hype of course. In the March issue of IMAGE magazine, editor Rosaleen McMeel laments her lifelong search for the right mascara and settles down with Benefit’s new instant cult hero, stating the brush “includes 200 soft half-cone-shaped bristles, which helps to truly maximise deposit on lashes, and can also reach root-to-tip, corner to corner and upper and lower lashes, meaning no lash goes uncovered.” Benefit sell loads of products in mini, from powders to primers to brow sets, but if you’re looking to try BADgal Bang! but you’re not ready to hand over €27, check out the BADgal Bang! mini for just €12.

Available now at benefitcosmetics.com/ie  or your nearest Benefit boutique or counter.

Charlotte Tilbury Beauty Icons, €66

Not ready to commit to Charlotte Tilbury’s Magic Cream at €90 a pop? Try a full kit of her best-selling, multi-award-winning products – Magic Cream, Wonderglow Primer, Pillow Talk Liner, Full Fat Lashes Mascara and Penelope Pink lipstick – in miniature for just €66.

Available at charlottetilbury.com. 

MAC Mini Strobe Cream, €12

There’s a reason every make-up artist has this in their kit. MAC Strobe Cream is the SPF of the make-up industry – you have to be told fifty times to use it before you actually do. Want to trial the magical elixir that contains iridescent particles to help even revive even the dullest, greyest, most tired of skin? Get the mini size now for just €12. MAC sell lots of their best-sellers in mini, including lipstick, mascara and eyeshadow.

Available now in Brown Thomas and your nearest MAC counter. 

Huda Liquid Matte Minis: Nude-Love, €37

Don’t want to pay €21 for one Huda Liquid Matte? Get yourself a wardrobe of creamy, velvet-matte nudes for €37 with Huda’s Matte Mini collections, the perfect size for a miniature handbag. The collections are also available in brown and red.

Available exclusively in Brown Thomas. 

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