5 non-fiction podcast miniseries to get stuck into (that aren’t news or true crime)

Lauren Heskin

Sunday baking: Pecan cinnamon rolls

Meg Walker

Sofia Vergara finally wins battle with ex over embryos

Jennifer McShane

4 comfy yet chic outfit ideas to get you ready for a post-lockdown world

Edaein OConnell

8 predictions for the 2021 Best Picture Oscar nominations

Jennifer McShane

This terraced home in Donnybrook is on the market for €1.45 million

Megan Burns

Alice Ward on her Irish surf film featuring the female surfers who call our wild...

Lauren Heskin

‘They won’t stop until she miscarries’: Chrissy Teigen is right to defend Meghan Markle

Jennifer McShane

5 ingenious small space design ideas inspired by real homes

Lauren Heskin

Image / Editorial

I Have A Dream


by IMAGE
20th Feb 2014

We had a dream. We had a few dreams. We wanted to work together. We wanted to do something cool. We wanted to be successful. That was the extent of our dreaming. As noble as those goals sound, they won’t get you anywhere. And fast. You see, the problem with dreaming is that unless it’s underpinned be a serious vision, roadmap and realistic goal, it’s likely to fail.

We learned this over the first year of setting up a serious business. Our first business was Prowlster – an online shoppable lifestyle magazine. Prowlster may have never materialised without the structured learning curve provided to us through the Launchpad programme. Within the first week of the programme, one mentor listened to our lofty notions of creating a new social network; one that would pull fashion and lifestyle and music and art together and provide cool people with cool things to do. He savaged it in about 30 seconds. Criticisms ranged from a lack of a credible business model to scalability to resource to market need to geo-location obstacles. Most of the feedback went over our head, but what struck a chord was ?why?. Why were we in business? To create something of value to the consumer, to earn a nice little salary, to build, ?flip? and sell to Amazon, to make the top of Forbes list? Was this a lifestyle business or a global empire? These were serious philosophical questions and a million miles away from our ‘sure let’s give it a go? decision-making. Although a little shaken, we didn’t return to that debate as we got swept away in the tsunami of pitch-preparation, focus groups, book-keeping, social networking, sales drives, intern management and the million and one other pressures on a start-up. The result was that we worked intensely around the clock, but every time we met someone for advice or insights we were derailed. We would meet a sales person; resulting in a frenetic discussion around sales. We would meet an investor; resulting in a panic-stricken discussion around fundraising. We would meet a tech person and we completely re-modelled our platform. Every passing conversation with anyone in the start-up world would have us shifting and swapping priorities, goals, timelines and strategies. And therein lies the rub. If you lack a vision as a company – be it freelance, start-up or multinational – you leave yourself weak. Without vision, you don’t know what you and your team are working towards. People swoop in offering unsolicited opinion and because you don’t have a dream, you take every piece of opinion on board. Suddenly you’re running 10 different directions at once, you’re working 10 times as hard as you should be, you’re fire-fighting on every front and likely to burn out fairly rapidly.

When starting out in business, it’s absolutely crucial to have a vision. A clear, unambiguous, bullet-pointed vision with a beginning, a middle and an end. Leave it on post-it notes around the office. Have it printed onto a large poster. Put it in neon flashing lights outside your office. Take out a full page ad with it. We learnt through Prowlster the importance of having a vision for OPSH. That vision has remained water-tight and although messaging, features, road-maps and strategies have changed, the vision remains the same. That vision has gotten us through the toughest of business meetings, the well-meaning criticism, the crappiest of pitches, the late nights, the deadlines and the dark days of despair. What do we want? Online shopping domination. When do we want it? Now.

Jennie Mc Ginn is CEO and Co-Founder of Opsh – A New Way To Shop Online.

Sign up at?www.opsh.com?to become one of the exclusive early users.

Follow Opsh at @_opsh?

Also Read

Covid crying
EDITORIAL
Tears, fears and tissues: The 5 types of Covid crying we’re all by now familiar with

It goes without saying that most of us have had...

By Edaein OConnell

Netflix
EDITORIAL
5 uplifting Netflix picks that will absolutely bring you joy

For a lift, reminding us of simpler times, and that...

By Jennifer McShane

Graham Norton
EDITORIAL
‘People were too busy ordering bottles of brandy or finding out who had the cocaine’: Graham Norton on the Christmases he’d much rather forget

Chatshow host Graham Norton worked as a waiter when he...

By Graham Norton

glitter
EDITORIAL
The grown up guide to wearing glitter lips

If Tom Ford, Charlotte Tilbury, Chanel and Nars tell you...

By Holly O'Neill

Has society become more tolerant of the idea of dating interracially?
premium IMAGE WRITES, REAL-LIFE STORIES, RELATIONSHIPS
Interracial dating: “People kept asking ‘where is she from?'”

With diversity on the rise, what struggles do interracial couples continue to face today? Filomena Kaguako speaks to three couples about their experiences.

By Filomena Kaguako

essay collections
EDITORIAL
6 brilliant essay collections for when you can’t commit to a whole book

Time these days is a contradiction.  Slow-moving, yet somehow passing...

By Jennifer McShane

home in Ballsbridge house
EDITORIAL
This grand home in Ballsbridge, Dublin 4 is priced at €2.95 million

Just a 15-minute drive from the city centre (and with...

By Grace McGettigan

Christmas cost
EDITORIAL
What I Spend at Christmas: The 37-year-old digital marketer earning €25k who isn’t buying presents for her siblings

Christmas cost the average Irish family €2,700 over the festive...

By IMAGE