3 for Tuesday: Facial sprays to keep at your desk (and why you shouldn’t overuse them)
3 for Tuesday: Facial sprays to keep at your desk (and why you shouldn’t overuse...

Aisling Keenan

Chrissy Teigen has shared a post about how her body feels ‘frozen in time’ after her pregnancy loss
Chrissy Teigen has shared a post about how her body feels ‘frozen in time’ after...

Megan Burns

What’s on this September: What to watch, stream, read and listen to this month
What’s on this September: What to watch, stream, read and listen to this month

Lauren Heskin

It’s a beautiful day to tell the truth: Why Katherine Heigl was demonised but Patrick Dempsey was idolised for their ‘Grey’s’ exits
It’s a beautiful day to tell the truth: Why Katherine Heigl was demonised but Patrick...

Sarah Finnan

Emmys 2021: the best red-carpet looks
Emmys 2021: the best red-carpet looks

Holly O'Neill

Hillary Clinton will be in Belfast this week for her inauguration as Queen’s University chancellor
Hillary Clinton will be in Belfast this week for her inauguration as Queen’s University chancellor

Megan Burns

7 helpful steps to making your foundation look its best
7 helpful steps to making your foundation look its best

Melanie Morris

The teaser trailer for the new Sex and The City Reboot is here!
The teaser trailer for the new Sex and The City Reboot is here!

Jennifer McShane

Girlfriend Collective: The ethical sportswear brand that TikTok is loving
Girlfriend Collective: The ethical sportswear brand that TikTok is loving

Sarah Finnan

Is WFB (working from bed) the new working from home?
Is WFB (working from bed) the new working from home?

Amanda Cassidy

Image / Editorial

French Cancer Awareness Ad Explores Nicknames For Breasts


by Jeanne Sutton
30th Sep 2015
blank

Breast cancer is one of the most serious of subjects. It is the most common cancer to affect women in this country. Every year around 2,600 women are diagnosed with and, according to the most recent statistics, 660 women die annually from the disease. It is estimated that 1 in 10 women will be diagnosed during her lifetime. Next month is breast cancer awareness month the world over, which means you are going to see a lot of articles and events about the disease in the coming weeks – and rightly so. Everyone knows someone who has been affected by breast cancer. Some stories are close calls. Others are tragedies, sad quirks of fate that change the lives of everyone involved.

However, this French ad attempts to lighten the mood when it comes to breast cancer awareness, with a jaunty video of women cheekily illustrating the various names they have for their breasts with a series of colourful props. The campaign comes courtesy of coffee brand Carte Noire and BETC and encourages women to seek regular screenings. With the tagline #AuNomDesSeins – in the name of breasts – the ad introduces 12 French personalities and their barely-covered chests. Musicians Yelle and Micky Grenn appear alongside lingerie designer Chantal Thomass and various bloggers. Very cool.

The creatives behind the campaign say they chose this bright and neon approach they “didn’t want to take a negative or scare-tactics approach to the subject. Manoelle Van-dee-Vaeren, David Aronson, Fanny Molins and Pierre Caurret told Ad Week, ?Unlike lung cancer, you can’t do anything to affect your chances of getting breast cancer or not, so why make people feel guilty about something they can’t control?” What a fantastic attitude.

Have a watch. It’s a pretty cute video with a powerful, and potentially life-saving message.

Via Ad Week

For more information check out cancer.ie.

Also Read

blank
EDITORIAL
Sarah Harding’s heartbroken mum announces the singer’s death aged just 39

Sarah Harding has died at the age of just 39, her heartbroken mother revealed today. The Girls Aloud star had...

By Amanda Cassidy

blank
premium EDITORIAL
EVENT: How To Master the Art of Negotiation

We sit down with Negotiation Strategist Natalie Reynolds, discussing key tactics and strategies used to master the art of negotiation...

By Shayna Sappington

blank
IMAGE WRITES
The sexist commentary at Wimbledon still remains a problem

Wimbledon in 2021 and once again female athletes are singled out on the playing field, a great deal of the...

By Jennifer McShane

blank
AGENDA, EDITORIAL
When speaking about ageing, we should follow Julianne Moore’s lead

Actress Julianne Moore is tired of all the cliched tropes about female ageing. The way we speak about it; the...

By Jennifer McShane

toxic
EDITORIAL
How to let go of toxic people, and the signs to recognise

By Niamh Ennis

blank
EDITORIAL
This spatchcock chicken recipe will make your weekend

This is a great way to get a juicy roast chicken, bursting with flavour.     Bord Bia’s Spatchcock Chicken...

By Meg Walker

blank
EDITORIAL
This is what happens when you hypersexualise young girls growing up

Who is demanding the fetishization of young girls anyway?”When I was working in my early twenties, and even my late...

By Amanda Cassidy