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HeForShe: Emma Watson Enlists Tom Hiddleston

by Jeanne Sutton
27th Sep 2014

Tom Hiddleston in HeForShe campaign.

This week began with Emma Watson blazing an inspirational trail across social media, and regular media, as a speech she made in her capacity as a UN goodwill ambassador inviting men to join the fight for gender equality went viral. The actress was speaking to promote the #HeForShe campaign, an international project that is seeking to show men and boys the transformative power and possibilities of feminism. She stressed that the f-word “has too often become synonymous with man-hating” and that inclusion of men will change this archaic perception. Sounds like a worthy cause, doesn’t it? However, Watson’s amazing eloquence was threatened to become undone and overwhelmed as internet creeps threatened to leak naked photos of the actress for daring to stick her head above the parapet – thus proving the need for #HeForShe. Then things got weird as it was revealed the threats were actually a marketing stunt – see the Mashable story on the whole ‘scandal’ here. Yes, weird…

While the hypothetical misogynists were, or weren’t, trying to diminish Watson’s message, male celebrities joined in the feminist fight and posted messages on social media supporting Emma and the #HeForShe campaign. Tom Hiddleston was perhaps the most eloquent – his photo is above – telling Emma “you are impeccable & extraordinary. I stand with you. I believe in gender equality. ” #swoon

Here we round up the best of the rest.

Sandy Cohen lives!

Dem cheekbones care about your rights.

What do you make of the campaign?

Follow Jeanne Sutton on Twitter?@jeannedesutun