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Driving with dogs: MINI Ireland announces a “paw-fect” partnership with Dogs Trust


By IMAGE
08th Jun 2022
Driving with dogs: MINI Ireland announces a “paw-fect” partnership with Dogs Trust

Doug the Labrador by Fran Veale

As dog ownership increases across the country, MINI Ireland is on a mission to become the first officially dog-friendly Irish car retailer by 2023.

If you’re one of the many Irish people who welcomed a dog into your home during the pandemic, you’ll know the importance of a dog-friendly car that has adequate space for your four-legged passenger.

Dogs need to be kept safe in cars, which is why MINI Ireland has teamed up with Ireland’s largest dog welfare charity, Dogs Trust, to ensure safer and more comfortable travel for your pet pooch.

“With more dogs in families now than ever before, we want to help make sure they travel safely and enjoy the ride,” explains Julie Bothwell, head of sales and marketing for MINI Ireland.

Dogs Trust MINI
Ailbhe White, partnerships manager at Dogs Trust Ireland and Julie Bothwell, head of sales and marketing at MINI Ireland with Bertie the Bichon Cross

“It’s just as important to us that our four-legged customers love being in a MINI as much as the drivers do and we have had a lot of fun letting dogs of all shapes and sizes put our cars through the ultimate tail-wagging tests.

“As our partnership continues we are really looking forward to working with Dogs Trust to help us support our MINI and dog-loving customers across the car buying and ownership journey, as we strive to become Ireland’s first officially dog-friendly car retailer.”

While all Irish MINI retailers will be welcoming dogs through the doors with important doggy equipment such as bowls and mats, MINI will also be working with Dogs Trust canine behaviour experts to educate consumers on best practice for happy dog car journeys.

“It’s really important that your car is right for the whole family, including your four-legged passenger, whose needs and safety requirements are slightly different to ours,” explains Karla Dunne, group head of operations, veterinary and behaviour at Dogs Trust Ireland.

“It’s wonderful to see MINI, such an iconic automotive brand, considering the needs of dog owners, so they can make sure their beloved canine family members are safe and comfortable when on the road.”

Helping the dogs of Ireland to travel happier, MINI stocks a range of dog travel products which includes a dog guard and rear compartment mat, everything MINI owners need to ensure their dog is safe, comfortable, and content in their vehicle.

So, whether your family includes a Toy Poodle, a Labrador, or a Maltese crossbreed, MINI can ensure life is as bright from the boot as it is from behind the wheel.

The generous boot space of the MINI Countryman, the convenient split rear doors of the MINI Clubman, ease of access, smooth handling, high quality interiors and the new dog pack, mean that every pooch can be matched with its perfect MINI partner.

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To find out more about the MINI and Dogs Trust Ireland partnership, visit www.MINI.ie