Dulux have revealed their colour of the year for 2022, here’s how to use it in your home
Dulux have revealed their colour of the year for 2022, here’s how to use it...

Megan Burns

With unbroken sea views and an outdoor Jacuzzi, this architectural home in Kinsale is on the market for €2.35 million
With unbroken sea views and an outdoor Jacuzzi, this architectural home in Kinsale is on...

Lauren Heskin

Liane Moriarty has a new mystery book for your book club
Liane Moriarty has a new mystery book for your book club

Holly O'Neill

Prince Harry and Meghan Markle make Time 100 Most Influential People list
Prince Harry and Meghan Markle make Time 100 Most Influential People list

Holly O'Neill

Meet five Irish embroiderers doing amazing things with needle and thread
Meet five Irish embroiderers doing amazing things with needle and thread

Megan Burns

Saying you are a ‘stay-at-home-mum’ is the ultimate conversation stopper
Saying you are a ‘stay-at-home-mum’ is the ultimate conversation stopper

Amanda Cassidy

The Hygiene Bank’s Sorcha Killian on hygiene poverty and how it’s impacting Irish families every day
The Hygiene Bank’s Sorcha Killian on hygiene poverty and how it’s impacting Irish families every...

Shayna Sappington

Wildfire: ‘We knew we wanted to tell a story with fierce women at the heart of it’
Wildfire: ‘We knew we wanted to tell a story with fierce women at the heart...

Jennifer McShane

The initiatives fighting hygiene and period poverty in Ireland
The initiatives fighting hygiene and period poverty in Ireland

Holly O'Neill

‘This WAS my reality’: Liberty X singer Michelle Heaton shares depths of alcoholism struggle
‘This WAS my reality’: Liberty X singer Michelle Heaton shares depths of alcoholism struggle

Jennifer McShane

Image / Editorial

Back To The Future


by IMAGE
16th Dec 2013

“No woman who works at W Magazine and lives on Perry Street would be caught dead at a hip downtown restaurant wearing a scrunchie.”

In one of the most memorable episodes of Sex and the City Imaginary Person Carrie Bradshaw denounced the scrunchie, declaring it a fashion anathema. Berger, the insufferable writer boyfriend, had dressed one of his fictional female characters in the offending accessory leading Carrie to lecture him on what was decidedly not in fashion. No one tell Carrie, but it seems scrunchies are back.

Last week BBC Women’s Hour weighed in on the surprisingly heated debate with fashion historian Amber Jane Butchart attributing the resurgence of the to the 1990s revival trend we’ve been seeing for some time. While Hilary Clinton publicly embraced the scrunchie in 2011, her tendency was not initially approved. Last year one of her staffers even confided to Elle “some of us are looking to ban the scrunchies.” But with the combined efforts of Hilary, the London 2012 gymnasts, Cressida Bonas, Cara, Louis Vuitton and Vivienne Westwood – of course – the scrunchie has been brought to the brink of, dare we say it, acceptance.

Marc by Marc Jacobs is reprising key prints from the collection with an array of, dare we say it, classy scrunchies. Meanwhile Missoni have gentrified it all by using satin with a crochet knit overlay for €60 – a far cry from the burgundy velvet contraptions of the mid-1990s. If you’re looking for cheap and cheerful substitutes head to American Apparel for the bright hues and leopard print. Drop into Topshop for safer pastels or scrunchies with bunny ear twists.

However, despite the powers-that-be attempts to push the trend, naysayers are firm in their opposition. Kirstie McDermott of Frillseeker is “mildly baffled up to the point of being terrified that the young folk have no problem with them at all. I think it’s a generational thing. I lived through The Scrunchie Wars the first time around; I’m still suffering PTSD (post traumatic scrunchie disorder). I’d be happy to leave them in the past, with Kelly Kapowski and the rest of the Saved by the Bell team.”

So where do you stand on the issue du jour – banishment to the time capsule? Or do we just accept that scrunchie-adorned topknots will have to learn to further defy gravity?

Jeanne Sutton @jeannedesutun

Also Read

blank
CULTURE
Reality Bites: TV shows like Love Island are warping our minds

It may be the most unifying show on television, but shows like Love Island are promoting some pretty damaging messages....

By Amanda Cassidy

Keith-_-Tara_130_Web Shantanu Starick painting kitchen cabinets
EDITORIAL
How to limit drips and brush strokes while painting kitchen cabinets

Painting kitchen cabinets can be transformative and can be achieved relatively low-cost, but you need the right equipment, and a lot of...

By Amanda Kavanagh

blank
premium EDITORIAL
EVENT: How To Master the Art of Negotiation

We sit down with Negotiation Strategist Natalie Reynolds, discussing key tactics and strategies used to master the art of negotiation...

By Shayna Sappington

blank
EDITORIAL
Attending multiple weddings this year? How to save money as a guest

These days, going to a wedding is the equivalent of going on a short holiday in terms of cost. From...

By Jennifer McShane

blank
EDITORIAL
‘Quite interesting’: Princess Anne comments on The Crown

We’ve all heard that the royal family don’t exactly gather round to watch The Crown, but one member has shared...

By Jennifer McShane

blank
EDITORIAL
“A slap in the face for all the victims”: Outcry over Bill Cosby’s release from prison

This is why rape victims think twice before coming forward, writes Amanda Cassidy He was once known as “America’s Dad”...

By Amanda Cassidy

blank
EDITORIAL
This spatchcock chicken recipe will make your weekend

This is a great way to get a juicy roast chicken, bursting with flavour.     Bord Bia’s Spatchcock Chicken...

By Meg Walker