The ultimate Christmas gift guide for new mums
The ultimate Christmas gift guide for new mums

Dominique McMullan

The best Christmas gifts for the men in your life (that suit every budget)
The best Christmas gifts for the men in your life (that suit every budget)

Sarah Gill

Supper Club: Oven-baked fish parcels and roasted wedges
Supper Club: Oven-baked fish parcels and roasted wedges

Meg Walker

Dublin artist Gerard Byrne on his new book, and how it shifted his perception of the city
Dublin artist Gerard Byrne on his new book, and how it shifted his perception of...

Megan Burns

The best Christmas gifts for her (for every budget)
The best Christmas gifts for her (for every budget)

Sarah Finnan

WIN a nourishing skincare hamper from Aveeno
WIN a nourishing skincare hamper from Aveeno

IMAGE

The drop earring edit: 20 of the most stunning Irish-made earrings
The drop earring edit: 20 of the most stunning Irish-made earrings

Sarah Gill

My child and autism: ‘I’ve accepted that my son will march to the beat of his own drum’
My child and autism: ‘I’ve accepted that my son will march to the beat of...

Amanda Cassidy

December 07: Today’s top stories in 60 seconds
December 07: Today’s top stories in 60 seconds

Sarah Gill

8 things no one told me about the first trimester
8 things no one told me about the first trimester

Lauren Heskin

Image / Editorial

Anti-Drink Driving Ad + Adorable Puppy = Necessary Viewing


By Jeanne Sutton
05th Oct 2015
Anti-Drink Driving Ad + Adorable Puppy = Necessary Viewing

This Budweiser anti-drink driving ad from last year should be broadcast all year round.?

Budweiser’s puppy marketing campaign is something glorious. Remember that Super Bowl commercial where the puppy made friends with the pony? Adorable. The ad the internet deserved.

However, the lager company doesn’t just use puppies to push beer. Budweiser has also employed canines for some rather serious messages, such as the dangers of drinking and driving. In a PSA from last year, Budweiser illustrated just why you shouldn’t ever get behind the wheel drunk by telling the story of a golden lab, its owner and a night out that has the potential to turn tragic.

Drink driving is something no adult should ever do. As we face into the holiday season, just remember to never take chances. It is estimated that alcohol is behind 1 in 3 fatal collisions, and one report found that almost a quarter of the drivers killed on our roads, where alcohol was present, were under the legal limit when they died.

Be careful, and think of the waiting puppies.

Check out RSA.ie for more information.