Win a ?500 Voucher for Penneys!

To celebrate the redesign of IMAGE.ie, we’ve teamed up with a brand we just know you can’t get enough of: Penneys! Last minute holiday booked? Eager to update your summer wardrobe? You’ll be hard pushed not to kit yourself out in style with this amazing competition give away: a €500 voucher to spend at your nearest Penneys store!

Looking for shopping inspiration? High summer at Primark is taking a stylish Seventies spin. The bohemian influence is out in full force complete with fringing, tassels and western detailing along with suedette, crochet, paisley print and embroidery.

Denim Shirt €15, Fringe Skirt €12, Fedora Hat €10, Belt €4, Necklace €4, Rings €4

The look combines the rough with the smooth, pairing bold denim flares with delicate lace blouses and teaming mannish check shirts, styled with heavy belts and boots with fringed minis and dainty, delicate jewellery.

The collection is as free spirited as it is fun and embraces the confidence to combine capes with kimonos to add interest and intricacy and to make style statements in smocks and shifts in shapes that any Seventies siren would be proud of.

Cape Blazer €20, Fringe Kimono €18, Shorts €13, Fedora €10, Necklace €5 , Rings €4

The colour palette takes inspiration from nature, with rust reds, burnt desert browns and the blacks of the night sky, making each item as interchangeable as it is aspirational. This carefree collection is available in stores from May 2015.