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Zeda the Architect: ‘Creativity is my compass, and innovation is the tool that keeps me moving forward’
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The Samsung Galaxy Z Flip7 is their most innovative statement device yet – engineered for visionaries who demand more from their tech. Here, we place it in the hands of one of Ireland’s most innovative and visionary multidisciplinary creatives working across fashion, direction and storytelling, Oyindamola Zainab Animashaun aka Zeda the Architect.
Oyindamola Zainab Animashaun aka Zeda the Architect is a multidisciplinary creative working across fashion, direction and storytelling.
“I’ve built a career that I hope sits at the intersection of culture and creativity,” she tells us. “I care deeply about how visual language shapes identity and community, particularly within the Black and Irish experience. My work often merges artistry with intention from styling and curating visual narratives to directing projects that highlight authenticity and diversity, always with the aim of redefining how contemporary Irish creativity is seen and celebrated.”
For Zeda, no two days are the same. From styling cover shoots to directing music videos or curating fashion panels, her time can be divided between admin (emails, planning visuals, production calls) and scouting for talent, pulling together moodboards, and bringing her ideas to life through collaboration and instinct.
“Creativity is my compass, and innovation is the tool that keeps me moving forward,” Zeda says. “I’m constantly looking for new ways to tell familiar stories, whether that’s experimenting with structure, using technology like the Samsung Flip7 to plan visuals on the go, or tapping into emerging artists and subcultures for inspiration. Good taste is important, but so is curiosity, it’s what pushes ideas beyond the expected.”
This model has a number of features that appeal to Zeda. From the game-changing Flex Mode that allows her to prop the phone up at any angle when self-shooting to the Dual Preview that allows her team to see what she sees, the Samsung Flip7 fits perfectly into her lifestyle with its sleek and stylish finish.
When it comes to flipping the narrative, Zeda is an expert. “One project I’m really proud of is The Art of Styling, a platform I created to spotlight and support emerging Irish stylists and creatives,” she explains. “It’s about making fashion more inclusive and accessible, while celebrating Ireland’s evolving identity. Through panels such as Dandyism Reclaimed, along with creative shoots and collaborations, we’ve been reframing what Irish fashion looks like, modern, diverse, and full of good taste.”
Zeda is currently developing a series of creative projects that continue to blend fashion, storytelling, and community. This included an event during Irish Design Week and a new visual series exploring the relationship between music and style.
“I’m also expanding on my ongoing work with Irish Design through Good Taste, which will be on November 17 in IMMA, a creative exploration of culture, identity, and aesthetic expression. It’s about redefining what taste looks like today, rooted in authenticity, shaped by community, and presented through a distinctly modern Irish lens. The goal is always to create work that feels honest, beautiful, and ahead of its time, while continuing to flip the narrative in meaningful ways.”
About the Galaxy Z Flip7
- Meet the new pocket rocket – Introducing the most pocketable Galaxy smartphone yet, Galaxy Z Flip7. Slimmer, stronger and lighter than ever, with the all-new Infinity FlexWindow.
- Take your photos to the next level – Galaxy Z Flip7’s 50MP main camera gives a next level photo experience with the Next Gen ProVisual Engine – for ultra-sharp pics and videos any time, day or night. With a whole host of AI features, Flex Mode and Galaxy Z Flip7’s awesome 50MP dual-lens sensor, getting creative with selfies has never been easier.
- Pocket the power of AI – Galaxy AI and Google Gemini have a new playground, now fully optimised for use on the new FlexWindow, so you can get more done, even when Galaxy Z Flip7 is closed. Smart never felt so small.
- Small but mighty – Don’t let Galaxy Z Flip7’s compact size fool you, it’s packing a powerful Exynos 2500 processor and a long-lasting 4,300mAh battery.
- Your hand-held editing suite – Photo Assist is your Galaxy AI powered photo re-toucher, able remove or rearranging parts of your shots in seconds, to help you make the perfect image.
- Ask Google Gemini – Galaxy Z Flip7’s Infinity FlexWindow provides Google Gemini with plenty of room to show off its latest tricks, so you can chat, ask questions and receive responses without even opening the phone.
Meet the Samsung Galaxy Z Flip7 – Samsung’s most pocketable smartphone yet. Slimmer, lighter and smarter, it flips open to reveal a world of creativity. Capture flawless selfies with the 50MP ProVisual Engine, retouch with Galaxy AI, and let Google Gemini do the thinking: all from the sleek new FlexWindow. With powerhouse performance and all-day battery life, Galaxy Z Flip7 proves that big things really do come in small packages.
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