Deciding to post its hotly anticipated Christmas 2021 ad a week early due to the surge of online festive sales, the John Lewis 2021 Christmas ad takes on an intergalactic spin.
Where a lonely penguin best friend once stood a few years before (a personal favourite) “an Unexpected Guest” features a lost alien learning to communicate and share Christmas with a lovestruck boy. Wanting to share in the festive spirit as they attempt to fix the crashed spaceship, he decorates a tree for them, shares some stolen mince pies and there’s even a wee little kiss under the mistletoe.
Deciding to go back to the tried at tested this year after a not-so-loved animation last year, this year’s John Lewis Christmas ad features yet another pared-back version of a classic. This time it’s “Together in Electric Dreams” by Philip Oakley, sung by Lola Young.
Encouraging acts of kindness for the difficult year that was in it, “Give a Little Love” passes on the small gestures, as dislodging a ball from a tree unlock a chain of smile-inducing acts that wides across the town.
Remember excitable Edgar? The kind-hearted but flame-throwing dragon who wants to get involved in the Christmas spirit but just can’t stop, well, burning things.