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If I knew then what I know now: green entrepreneur Anne-Marie Tomchak on the business advice she does and doesn’t take


by Fiona Alston
18.07.22

Longford’s Anne-Marie Tomchak has crammed a lot into her career, from RTÉ to Vogue and as a founder and green-entrepreneur. Anne-Marie, who lives in London, splits her work commitments between her sustainable living start-up, DesignTracker, and circular economy non-profit Share Joy. Here she parts some business wisdom in conversation with Fiona Alston.

What’s one lesson have you learned throughout your years in business? A valuable lesson that you need to learn early on as a founder, is to listen to your customer. To think about the part of the market you’re trying to capture and obsess about that. It’s really easy to obsess about what you’re trying to build and your product. You could be building the most exciting and amazing, jazzy products in the world, but...

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