There’s a new cider in town and it goes by the name OUTCIDER. A sweet cider from the people who brought us Bulmers, OUTCIDER’s in-your-face look has been designed by Dublin graffiti artist, James Earley.
From the people who brought us Bulmers, OUTCIDER is sweeter than its big brother and its leap onto the Irish market means there’s now even greater choice for street-savvy cider lovers who know what they want.
Belinda Kelly, marketing director for OUTCIDER said, “This new cider is going to appeal to a whole new audience that likes certain sweetness to their drink and is looking for something new. It’s a brand for those who are street smart and who like to do things differently. They don’t mind standing out from the crowd and wear their uniqueness as a badge of honour”.
Kelly continued, “this attitude is reflected in OUTCIDER’s artwork, which has been designed by Dublin graffiti artist, James Earley. It’s totally in your face and like nothing else out there. This individuality, this sense of free spirit is what OUTCIDER is all about”.
Made in Clonmel, Co Tipperary, OUTCIDER is now available in the On-Trade on Draught with an ABV of 4.5%. OUTCIDER is the outsider in C&C Gleeson’s portfolio of drinks and is only available in Ireland.