Suicide prevention: ‘My brother faced stigma, red tape, long waiting times, under-resourced hospitals. In the end it was too much’
Suicide prevention: ‘My brother faced stigma, red tape, long waiting times, under-resourced hospitals. In the...

Amanda Cassidy

This Leeson St home on sale for €2 million is family-friendly but perfect for city living
This Leeson St home on sale for €2 million is family-friendly but perfect for city...

Megan Burns

You will not believe how they made THAT Zendaya Balmain dress
You will not believe how they made THAT Zendaya Balmain dress

Lauren Heskin

If you only see one film in the cinema this year, make it this powerful Irish feature
If you only see one film in the cinema this year, make it this powerful...

Meg Walker

Postpartum Psychosis: ‘It hit me completely out of the blue’
Postpartum Psychosis: ‘It hit me completely out of the blue’

Amanda Cassidy

4 Irish female bosses on getting organised, confidence and the importance of creativity
4 Irish female bosses on getting organised, confidence and the importance of creativity

Shayna Sappington

Two beauty industry stalwarts have teamed up to save cruelty-free cosmetics in Europe
Two beauty industry stalwarts have teamed up to save cruelty-free cosmetics in Europe

Sarah Finnan

Why negotiating a ‘jobbymoon’ before you start your new job is actually a great idea
Why negotiating a ‘jobbymoon’ before you start your new job is actually a great idea

Erin Lindsay

Skin Proud is Glossier’s new 100% vegan and cruelty-free competitor
Skin Proud is Glossier’s new 100% vegan and cruelty-free competitor

Sarah Finnan

The dos and don’ts of supporting someone who might be suicidal
The dos and don’ts of supporting someone who might be suicidal

Erin Lindsay

Image / Style / Fashion

Go behind-the-scenes of the Simone Rocha x H&M collection


by Holly O'Neill
15th Jan 2021
blank

See can you spot what’s coming from the Simone Rocha x H&M collection


This week came the exciting news that designer Simone Rocha will become the first Irish designer to collaborate with H&M, joining the ranks with Balmain, Karl Lagerfeld, Giambattista Valli, Versace, Erdem and more in joining forces with the Scandi fashion giant.

Related: Irish designer Simone Rocha is H&M’s next collaborator

While we await further details on what exactly we can expect, here’s everything we know so far; the collection launches globally in-store and online on March 11, and will include womenswear, menswear, childrenswear and beauty. Prices will start at just €6.99 for socks, with dresses and trench coats costing €179 and the most expensive pieces being pearl-decorated brogues at €249. The collection will revisit her 10-year archive and include all her ultra-feminine hallmarks; think pearls, puffy shoulders, broderie anglaise, bows, tulle, headbands and her best-selling dangly flower earrings, Aran knits and beads. The collection will also include sustainably sourced materials like organic cotton, recycled polyester and a new compostable yarn.

The campaign, shot by Tyler Mitchell, will include Daisy Edgar-Jones of Normal People, with documentary chats with Adwoa and Kesawa Aboah shot by Simone’s partner Eion McLaughlin. So far, the only glimpses of the collection we’ve seen so far are from the few short videos H&M have shared, which we’ve collated here so you can peer at the screen and try and pick out pieces too.

Daisy Edgar-Jones appears to be wearing the €249 pearl-decorated brogues in the video above, with a pearl embroidered collar shirt over a tulle skirt (or is it a dress?) with a sequinned bra top.

Model and frequent Simone Rocha collaborator Tess McMillan wears a cream pearl-collared and ornately detailed dress and a candy-pink belted shimmering coat above.

We get a closer look at the pearl-detailed brogues in the video above on Simone herself, who also appears to be wearing an oversized pearl-collared coat and the shirt we saw above on Daisy Edgar-Jones.

In the video above with sisters Adwoa Aboah, activist, and Kesewa Aboah, artist, we get a glance at two trademark Simone Rocha puffy-sleeved dresses;  Adwoa wears a frilly-hemmed, midi-length broderie anglaise dress while Kesewa’s dress is black with floral detailing. In all the videos above, we see Simone Rocha’s trademark accessories; there are pearl earrings and barrettes, bows, glittering headbands and her dangly flower-shaped plastic earrings and hair slides.

Stay tuned on IMAGE.ie for more details as we have them.

Simone Rocha x H&M will be available on March 11.

Photography by H&M.

Read more: Simone Rocha is H&M’s next collaborator

Read more: Kitri’s colourful, comfortable collaboration will get you out of your WFH wardrobe slump

Read more: Anine Bing is now available in Brown Thomas

Also Read

blank
FASHION, SHOPPING
What Marianne Smyth, aka @smythsisters, is buying now

Meet IMAGE.ie's new fashion columnist, Marianne Smyth, aka @smythsisters.

By Holly O'Neill

crystal light therapy
BEAUTY
I tried crystal light healing therapy — this is what happened

In her ongoing pursuit of Zen, Holly O’Neill seeks out the latest wellness treatment promising to harness the power of...

By Holly O'Neill

Elsa Hosk
BEAUTY
My life in beauty: 5 minutes with supermodel and fashion it-girl Elsa Hosk

Former Victoria’s Secret model and Instagram’s favourite it-girl, Elsa Hosk, shares her fashion and beauty must-haves with Sarah Finnan. My...

By Sarah Finnan

blank
STYLE
10 of Kate Middleton’s best looks from Wimbledon

  We might not be seeing the royals at the games as we have in previous years but certainly Kate...

By Jennifer McShane

Fenty Parfum
BEAUTY
Rihanna is about to release Fenty Parfum

Everything we know so far about Rihanna’s first Fenty fragrance.It’s been a big couple of days for scent and celebrity....

By Holly O'Neill

apply an even tan
BEAUTY
How to apply an even, natural-looking tan without streaks or blotches

Vogue Williams shares her top tips for applying a streak-free tan. And, to get you started, we’re giving away the...

By Shayna Sappington

scents
BEAUTY
Scent your way abroad with location-inspired perfumes

Travel the world from home with an olfactory journey this summer.Ready to scent your way abroad? It might be another...

By Holly O'Neill