No7’s new Prime Forever™ range is all about preserving skin when it’s at its very best, helping to maintain that healthy, radiant look for longer with products designed to support skin before visible signs of ageing take hold. Combining innovative formulas with everyday simplicity, the collection is designed to slot seamlessly into any skincare routine. Here, team IMAGE share the Prime Forever™ products they’re loving most right now, and why they’ve become staples on their bathroom shelves.
Holly O’ Neill, Digital and Beauty Editor
The No7 Prime Forever™ Serum 30ml, €47.99, is the perfect do-it-all serum; it’s lightweight, created for both morning and evening and leaves the skin feeling plump and looking brighter thanks to a blend of antioxidants, peptides, hyaluronic acid and niacinamide. Seal it into the undereyes with the No7 Prime Forever™ Skin Preservation Reusable Silicone Under Eye Patches, €22.99, – genius, washable and reusable under-eye patches that don’t budge because they’re made of silicone, seal in all your serums and eyecreams, and depuff and soothe the eyes in a jiffy if you pop them in the fridge first.
Susan Vickers, Account Manager
I am absolutely loving the No7 Prime Forever™ SPF50 Primer, €32.99. Now that I’m in my 30s, I’m trying to keep my skin looking plump, hydrated and fresh. I’m much more conscious about protecting my skin and maintaining that fresh-faced glow for as long as I can. I’ve been reaching for higher SPF products and my skin is so grateful for it.
The formula feels gorgeous on my skin and has such a luxurious texture, while leaving absolutely no white cast. My skin immediately felt plumper, fresh and so glowy, and my make-up sits beautifully on top too. Such a lovely everyday product that has now become a firm favourite!
Sophie Power, Chief Operations Officer
I love the way the Boots No 7 Prime Forever™ Moisturiser, €47.99, feels when I apply it to my skin before my SPF each morning – the texture is so cooling thanks to the new glaciology ingredient, so it instantly wakes you up. I find it glides on for a smooth, plumping finish and gives my dull, tired skin a much-needed hydration boost – my new go-to product in my skincare routine.
Jemma Martin, Account Manager
For me, cleanser is one of the most important steps in my skincare routine. I use it twice daily, in the morning to freshen myself up when I wake up and in the evenings to take my make-up off before I head to bed. I’ve recently been using No7’s Prime Forever Transformative Gel-Oil-Milk Cleanser, €25.99, and have been loving it. My skin feels more energised and brighter when I wake up, and I’ve never used a formula like this before, which I really enjoyed. It melts from a gel to an oil to a milk, which removes any make-up or excess products I have on my face. I turned 30 recently, and I have been really focusing on taking care of my skin, so this has really helped to make it feel more hydrated, glowy and makes my make-up go on smoothly.
Shop the No7 Prime Forever skin preservation range in select Boots stores and on boots.ie today.






