The creators team IMAGE follow for sustainable style inspiration
From Instagram accounts geared towards educating the masses on the importance of being a conscious consumer, to the creators showing us how it’s done in terms of styling what we’ve already got, here’s who to follow for a homepage refresh in 2025…
Ciara Elliott, Acting Editor, IMAGE Magazine
Working as a fashion and interiors editor for years I have become very adverse to clutter and extra stuff and super sluethy about buying (and re-selling) clothes and pieces I can’t afford but can just about stretch to buying second hand. The best places I have found are all online. For something authentically designer you cant beat Vestiaire or for other items Ebay, Vinted (now in Ireland!) and Depop are just brilliant. One tip is to slightly misspell things when searching (you’d be amazed!), and also to set alerts for the brands you love. I have tried some rental sites recently and I am totally into that too – there is HURR, By Rotation and Happy Days, as well as other Irish ones which I haven’t tried yet, but look good, including Drobey, Designer Room, and The Rag Revolution.
I am a massive thrifter, charity shop trawler and preloved clothing fanatic, so much so that pretty much every day I am wearing something I have either bought secondhand or vintage or preloved. A few years ago I met a fellow fashion fanatic at the school gates (the brilliant influencer and fashion editor Erica Davies) and we launched a fashion rail sale—@fash_reboot—which did so well it has been running ever since. They run about twice a season and in locations such as Spitalfields in East London. We do have plans to do a big pop-up in Dublin soon so watch this space!
Sarah Finnan, Deputy Editor, IMAGE.ie
I love following Laura De Barra for tips on how to look after your clothes better – last year was about curbing my fast-fashion habit and this year, I’m focused on buying less but better and really minding the pieces I already own. For second-hand styling inspiration, Oenone Forbat is a favourite. Her wardrobe is full of statement pieces in bold prints and she really has fun with what she wears. She’s a refreshing change from more trend-driven creators who more often than not, all end up looking the same.
Meghan Killalea, Marketing Account Executive
Hands down, my ultimate sustainable style icon is Grace Collier, founder of the unbelievable Spice Vintage. Grace never misses when styling her vintage pieces, so if you’re looking for inspiration for chic day wear or even sustainable ski outfits, her page has it all. And of course, it’s an added bonus that if she’s wearing an outfit you absolutely love, you have the chance to get your hands on it in her weekly stock drops!
Emily O’Neill, Marketing Account Executive
I adore Katrina Carroll and all of her vintage finds! I live for her styling videos when she’s away on holidays. She is a literal ray of sunshine! I am obsessed with colourful clothing and it’s one thing Katrina doesn’t shy away from. You will always see her add a pop of colour to every outfit, even an already colourful one. Her fun and quirky take on sustainable fashion is so lovely to see!
Shayna (Sappington) Healy, Branded Content Editor and Wedding Editor
If you’re looking for ways to both save money and make greener choices, Jo Linehan is a great one to follow on IG. She writes about all things sustainability from her favourite fashion finds on Vinted and from rental places in Dublin to energy-saving tips and the best natural deodorants. On the interiors side, I’m addicted to @rediscoveredbydanielle, who shares the best ways to upcycle furniture snagged on FB marketplace and thrift stores. She’s a great one to follow if you’re looking for cost-effective ways to create ‘expensive-looking’ furniture.
Sarah Gill, Features Editor, IMAGE.ie
When it comes to doing laundry properly, I was single-handedly radicalised by Laura De Barra, and more specifically, her TikTok account. She dishes up expert advice on caring for your garments, removing stains effectively, and extending the life of your most-worn bits. I’ve just ordered her book, Garment Goddess, which my wardrobe will most definitely thank me for.
Similarly, I love following Shannen Healy—The Green Gal—for her high street reviews and sustainability hacks. She cuts through the hazy dopamine-fuelled sensation you might feel when you see a gorgeous jumper purporting to be luxurious and ethically made with the reality check of the label. I don’t buy new clothes all that much but accounts like Shannen’s remind me to take a little extra time checking out the material’s composition, analysing the stitching and lining, and deciding if it’s actually worth the investment.
Store-wise, I love LOOT in Dublin, and their Instagram account is great for styling inspiration, and Preloved Plus Size on Instagram is my favourite follow from 2024. Eva’s store is focused on body positive, sustainable fashion, and that’s an area that definitely needs to grow in the vintage clothes space.
When it comes to styling, Tara Kumar and Tara Marzuki are like yin and yang, and their different approaches to piecing a look together make them two of my favourite accounts to follow for fashion, though it’s not even their main niche. Kumar is maximalist, donning mismatched patterns like a pro, while Marz is pared-back minimalism with a unique personal flair. Both are instinctively stylish and work in tandem on my timeline to feed my sartorial appetite.
Katie Brady, Marketing & Memberships Executive
I do my best to only follow content creators who shop sustainably. I used to be a fast fashion addict and found that who I was following had a major impact on my shopping habits. I love Aideen Foley‘s style. She always seems to pick up the best pieces in the charity shops and inspires me to try to do the same.
Venetia La Manna promoted sustainably at her wedding a few years ago with her dress code ‘Something old, nothing new, something borrowed, something renewed’, and I loved watching her journey to find a second hand wedding dress. One of the reasons I tried to cut back on shopping fast fashion was because of Fionnuala Jones. She is great for spotlighting second hand outfits and recently spoke about properly disposing of clothes that no longer serve us.
Amber O’Shea, Social Media Manager
First up, it’s @vintageirishkat1981 over on TikTok. I’m obsessed with all of the amazing pieces and bargains that she finds, and as well as that she owns her own vintage shopping business. She has incredible pieces and her content is so nice and wholesome to watch, I truly recommend!
Each month @lezeitgeistfleamarket runs an incredible vintage and preloved flea market, if you haven’t been before it’s a must! The atmosphere is incredible, it’s always packed, everyone is buzzing and the atmosphere is so wonderful — I always take my dog Pedro along. It’s dog-friendly, which is a bonus. They have an incredible resident DJ too and the music is always incredible, even if you don’t pick something up (which you will), you’ll just have an amazing day out alone.
I also love following using the hashtag #secondhanddublin on TikTok to find any cool creators or see what people are finding in the chazzas — this has been a good trick for me!
All imagery sourced via the various creators’ Instagram accounts.