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Image / Style / Fashion
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STYLE

How to revive a heritage brand, and create cute swimwear to coordinate with your kids


by Sarah Macken
29th Jun 2021

Georgiana Huddart

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“I was a huge fan of the Spice Girls so I love looking back at those pictures of me in that era. Crop tops from Gap, three-quarter length leggings, little platforms, trainers, lots of tie dye; it’s literally how Kendall Jenner dresses now” Georgiana Huddart

Georgiana Huddart revived heritage brand Hunza G with huge success, and we're guessing the children's range is headed in the same direction.

The Hunza Baby G swimwear collection — as the name, a nod to Baby-G watches suggests — is very much a nostalgic one.  Indeed, while many of us spent lockdown rifling through old photos and reliving childhood fashion moments, designer Georgiana Huddart went one step further — relaunching a kids’ spin off of her much-loved swim brand, Hunza G. Each mini piece is a riff on one of the bestsellers in the brand’s mainline collection...

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