What I wear to work: Deirdre Waldron, CEO of advertising agency TBWA Dublin

Deirdre Waldron, CEO of advertising agency TBWA Dublin, shares her working wardrobe musts.

In creative industries, it’s important that people express their own personal style, and we really encourage that.

The dress code is definitely not formal, but having said that, I always have a couple of jackets to hand and smart shoes under my desk, as I wear trainers a lot of the time.

For work, I rely on brands such as  Selected Femme, The Kooples and Whistles; the latter does great dresses.

I work in Rathmines and never have any time, so I am a frequent shopper in luxury boutique Beautiful South and the more mid-priced Bow & Pearl, both of which are based in the Swan Centre.

Irish brand Four Threads is another favourite of mine, and Lennon Courtney in Dunnes Stores has always served me well.

When I’m pitching for business or meeting a new client, I go a bit more formal. It’s important, though, not to try to be somebody you’re not. It’s also important in this business to show your own design aesthetic.

Often, I’ll swap my jeans for a dress and jacket, but still go with my Adidas or Veja trainers.

I wear quite a lot of  black, but I enjoy adding a splash of colour too. I also wear a lot of jewellery, particularly nice bright earrings.