Ireland is on alert as rare virus spreads across Europe — but what exactly is monkeypox?
Ireland is on alert as rare virus spreads across Europe — but what exactly is...

Sarah Gill

A light-filled extension has opened up this mid-terrace Dublin 6 home
A light-filled extension has opened up this mid-terrace Dublin 6 home

Megan Burns

This newly-renovated family home with lots of garden space is on the market for €312,500
This newly-renovated family home with lots of garden space is on the market for €312,500

Sarah Finnan

Life Hacks: Three top TikTok tips to make your home smell incredible
Life Hacks: Three top TikTok tips to make your home smell incredible

Sarah Gill

The Great Getaway: 9 things to put on your Belfast bucket list 
The Great Getaway: 9 things to put on your Belfast bucket list 

Sarah Finnan

Why we should all be swimming in the Irish seas this summer
Why we should all be swimming in the Irish seas this summer

Freya Drohan

“It’s an old-fashioned attitude, wanting to be really thin” — Do Victoria Beckham’s comments on body image reflect modern mentality?
“It’s an old-fashioned attitude, wanting to be really thin” — Do Victoria Beckham’s comments on...

Sarah Gill

House Tour: Downsizing lessons from this gorgeous Dublin mews
House Tour: Downsizing lessons from this gorgeous Dublin mews

Jillian Bolger

A London townhouse tour of V&A tastemaker Harriet Anstruther
A London townhouse tour of V&A tastemaker Harriet Anstruther

IMAGE Interiors & Living

This cool lakeside home in Co Monaghan is on the market for €275,000
This cool lakeside home in Co Monaghan is on the market for €275,000

Megan Burns

Image / Fashion

Brands to help you save pennies and the planet, at the same time


By Ellen Bird
24th Jan 2019
Brands to help you save pennies and the planet, at the same time

The college I attended was in the heart of New York City, and based on both fashion business and fashion design. Most students paraded around in Prada brogues and Balenciaga sweaters decorated with monogram logos. I was not one of those people. From day one, I couldn’t keep up. I always felt less fashion than most. Nobody wants to be the girl staying in on a Saturday night stuffing herself with one dollar pizza while admiring her brand new pair of Gucci loafers; worn inside only, of course. An $18 New York margarita was more on my radar. Spending money on fast fashion was too fast for my sad, overused debit card, and I didn’t have enough money to throw at designer clothing. Simply being in New York City brought a financial sacrifice.

I’m no longer a student, but not much has changed. Hello, my name is Ellen and I’m a twenty-three-year-old millennial – and very broke. Fendi, Dior, apologies; you’ll just have to wait. Even if I could afford small amounts of money to throw at my wardrobe, fast fashion isn’t speaking to me as it once did back in my teenage days. Now, as I scroll through websites I see the cheap fabric and loosely-stitched hemlines. I see clothes I know I’ll be throwing away after one wash.

But despite my lack of funds the shopping itch hasn’t gone away completely. We still need clothes, right? What has changed is my mindset. The millennial ‘treat yourself’ mentality is dwindling. People are becoming more and more conscious about sustainability; both in dressing and in life. I would be lying if I said I don’t drool over heart-stirring outfits from Gucci and Yves Saint Laurent. But in the meantime, I’m finding solace in re-wearing, for now.

The way millennials spend money is truly changing. But sustainable fashion does not have to cost an arm and a leg. These labels that make shopping as a broke millennial so much easier. You’ll be saving both your pennies and the planet all at the same time.

Zara – Join Life

Shirt dress with stripe, €29.95 at Zara

H&M – Conscious – Sustainable Style

 Lycocell paper bag trousers, €27.99

Mango – Take Action

Ribbed strap top, €17.99 at Mango