How To Make Pink Look Modern

It might surprise you to hear, but pink is the new power shade for SS17. Instead of looking pretty in pink, this season the aim is to look empowered in it instead. How? By embracing masculine shapes and boyish details as well as contemporary cuts.

Choosing a piece with a sportswear vibe adds the necessary?nonchalance required to pull off this traditionally feminine colour. This Zara top with athleisure-style stripes looks cool rather than girly.

Trench coats had a strong presence on the SS catwalks this year. This blush-hued Massimo Dutti trench reinvents the classic coat?with its?unexpected colourway, and adds a lovely boyish touch to the pared back shade.

There’s something inherently unfussy about a sweatshirt that makes it work really well in soft, feminine shades. This Maje sweater would dress down a skirt but is still smart enough to wear under a blazer or as part of a suit.

Choosing a piece in a utilitarian fabric such as leather is a great way to undermine pink’s traditionally feminine associations. The added hardwear on this jacket toughens it up even further.