Real Weddings: College sweethearts Ellie and Simon’s Dublin city centre wedding
Real Weddings: College sweethearts Ellie and Simon’s Dublin city centre wedding

Shayna Sappington

Aine Fanning: ‘Lift your head up and recognise the amazing work you’re doing.’
Aine Fanning: ‘Lift your head up and recognise the amazing work you’re doing.’

Leonie Corcoran

Page Turners: ‘Ordinary Saints’ author Niamh Ní Mhaoileoin
Page Turners: ‘Ordinary Saints’ author Niamh Ní Mhaoileoin

Sarah Gill

Team IMAGE share their favourite haircare products
Team IMAGE share their favourite haircare products

Sarah Gill

In Her Shoes: Personal stylist Viorica Caraus on real life rhythms and finding balance
In Her Shoes: Personal stylist Viorica Caraus on real life rhythms and finding balance

IMAGE

Here’s a step by step guide to achieving a salon worthy blowdry at home
Here’s a step by step guide to achieving a salon worthy blowdry at home

IMAGE

Peek inside this Killiney home with views of the Sugarloaf and Howth Head
Peek inside this Killiney home with views of the Sugarloaf and Howth Head

IMAGE

13 of the best events happening around Ireland this weekend
13 of the best events happening around Ireland this weekend

Sarah Gill

Brooke & Shoals founder Alison Banton on success, scents and trusting yourself
Brooke & Shoals founder Alison Banton on success, scents and trusting yourself

Edaein OConnell

Annabelle Fleur: A week in my wardrobe
Annabelle Fleur: A week in my wardrobe

Edaein OConnell

Image / Fashion

How To Make Pink Look Modern


By Marie Kelly
01st Feb 2017
How To Make Pink Look Modern

It might surprise you to hear, but pink is the new power shade for SS17. Instead of looking pretty in pink, this season the aim is to look empowered in it instead. How? By embracing masculine shapes and boyish details as well as contemporary cuts.

Choosing a piece with a sportswear vibe adds the necessary?nonchalance required to pull off this traditionally feminine colour. This Zara top with athleisure-style stripes looks cool rather than girly.

Contrasting rib top, €15.99 (reduced from €29.99) at Zara

Trench coats had a strong presence on the SS catwalks this year. This blush-hued Massimo Dutti trench reinvents the classic coat?with its?unexpected colourway, and adds a lovely boyish touch to the pared back shade.

Trench coat, €149 at Massimo Dutt

There’s something inherently unfussy about a sweatshirt that makes it work really well in soft, feminine shades. This Maje sweater would dress down a skirt but is still smart enough to wear under a blazer or as part of a suit.

Sweatshirt, €87 at Maje

Choosing a piece in a utilitarian fabric such as leather is a great way to undermine pink’s traditionally feminine associations. The added hardwear on this jacket toughens it up even further.

Studded leather jacket, €379 at uterque.com