21st May 2018
Cult Gaia is not your average LA brand. For starters, the handbag label looks as though it could have originated in a far-off corner of the Seychelles. Earthy wood, bamboo and natural materials and textures feature heavily, and the brand has come from nowhere to own the ‘cool-girl’ vibe in a surprisingly short amount of time. Cult Gaia creates objets d’ art that make you look twice spearheaded by a young female designer.
The label was launched in 2012 by founder and designer Jasmin Larian who, in an incredibly short time, has tapped into the fast and furious world of influencer marketing. Anyone who’s anyone appears to have a Cult Gaia ‘Ark’ bag hanging delicately from their perfectly manicured hand.
The reason for the brand’s popularity? Each bag is a luxury piece of craftsmanship that’s actually affordable. Historically, ‘it’ bags have come with a price tag similar to that of a house (or a small yacht), but Cult Gaia is turning that perception on its head. When I inevitably buy one of Cult’s beautiful creations, it’ll probably be the Acrylic Ark bag in ‘Mother of Pearl’ (below): I love the exquisite shine and half-circle shape. Don’t think of this bag as a finishing touch – Cult’s exquisite pieces make a bold statement about your own personal style.
Acrylic bag in Mother of Pearl, €253.85 at cultgaia.com
The brand also recently launched its first footwear collection, too, collaborating with Net-a-porter to translate Cult Gaia’s bamboo designs into chic and affordable footwear.
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