The big-busted bra shopping guide
The big-busted bra shopping guide

Edaein OConnell

What’s new at Ikea this month? Lamps with speakers, air purifiers and designer vases
What’s new at Ikea this month? Lamps with speakers, air purifiers and designer vases

Megan Burns

12 puffer coats we love that AREN’T black North Face jackets
12 puffer coats we love that AREN’T black North Face jackets

Sarah Finnan

An expert upcycler shares how her online community provides constant inspiration
An expert upcycler shares how her online community provides constant inspiration

Megan Burns

21 inspiring journaling prompts to help you get started
21 inspiring journaling prompts to help you get started

Shayna Sappington

I feel safer out walking at night with a vulnerable baby than without. Here’s why
I feel safer out walking at night with a vulnerable baby than without. Here’s why

Dr Clare Moriarty

Lucy Watson’s vegan pad Thai is the perfect weekend dinner
Lucy Watson’s vegan pad Thai is the perfect weekend dinner

Meg Walker

7 stylish sherpa and faux fur finds that will keep you cosy through winter
7 stylish sherpa and faux fur finds that will keep you cosy through winter

Shayna Sappington

Greg O’Shea on his new fitness app and why ‘you need to fill your own glass first’ 
Greg O’Shea on his new fitness app and why ‘you need to fill your own...

Sarah Finnan

What do women do now?
What do women do now?

Sinead Brady

Image / Fashion

Here’s the bag you keep seeing on your Insta feed


By Niamh ODonoghue
21st May 2018
Here’s the bag you keep seeing on your Insta feed

Cult Gaia is not your average LA brand. For starters, the handbag label looks as though it could have originated in a far-off corner of the Seychelles. Earthy wood, bamboo and natural materials and textures feature heavily, and the brand has come from nowhere to own the ‘cool-girl’ vibe in a surprisingly short amount of time. Cult Gaia creates objets d’ art that make you look twice spearheaded by a young female designer.

The label was launched in 2012 by founder and designer Jasmin Larian who, in an incredibly short time, has tapped into the fast and furious world of influencer marketing. Anyone who’s anyone appears to have a Cult Gaia ‘Ark’ bag hanging delicately from their perfectly manicured hand.

The reason for the brand’s popularity? Each bag is a luxury piece of craftsmanship that’s actually affordable. Historically, ‘it’ bags have come with a price tag similar to that of a house (or a small yacht), but Cult Gaia is turning that perception on its head. When I inevitably buy one of Cult’s beautiful creations, it’ll probably be the Acrylic Ark bag in ‘Mother of Pearl’ (below): I love the exquisite shine and half-circle shape. Don’t think of this bag as a finishing touch – Cult’s exquisite pieces make a bold statement about your own personal style.

Acrylic bag in Mother of Pearl, €253.85 at cultgaia.com

Acrylic bag in Mother of Pearl, €253.85 at cultgaia.com

The brand also recently launched its first footwear collection, too, collaborating with Net-a-porter to translate Cult Gaia’s bamboo designs into chic and affordable footwear.