The first images of Chanel’s Spring/Summer 2019 show at Paris Fashion Week have emerged online, showing a creative approach to the upcoming season.
— CHANEL (@CHANEL) October 2, 2018
In true, over-the-top Chanel form, Karl Lagerfeld has imagined the scene for today’s show as a summer’s day at the seaside, and no detail has been spared; including the sandy beach and lapping waves. The images show a giant wide sandy beach surrounding the runway, with real waves flowing onto the scene. The space also features deck chairs for the guests, and a jetty, where Karl Lagerfeld appeared to stand at the show’s finale.
Chanel is forever a beautiful spectacle seriously pic.twitter.com/Tb3TIEPxHS
— Bryangohey (@bryangohey) October 2, 2018
With many of the first images of Chanel’s SS19 collection showing a distinctly beachy vibe, fans were waiting to see how the design house would direct its debut at Paris Fashion Week – and it did not disappoint.
Chanel SS19 preview. Source, @chanel
Social media has lit up in response to the show’s innovative creative direction, with many tweets and Instagram posts documenting the setting:
— @Booth (@Booth) October 2, 2018
At @CHANEL life is a beach. Literally. This season we have a giant white sand beach, complete with lapping waves on the front row’s toes, inside the Grand Palais. ?????? #ParisFashionWeek pic.twitter.com/KKEBMqwXs4
— Elizabeth Paton (@LizziePaton) October 2, 2018
And of course, there were some familiar faces in attendance:
— The Cut (@TheCut) October 2, 2018
By all accounts, the show was a complete success, with many on social media praising the creativity of the setting and Lagerfeld’s attention to detail. Wolfgang Blau, President of Condé Nast International, noted that the show had been so enjoyable, that many attendees didn’t want to leave.
The @CHANEL show is long over now but people simply won‘t leave. Such a clever idea to let water do its own magic at this show. Playfulness and many happy faces in otherwise serious times.#PFW18 #pfw pic.twitter.com/fL1jYZqlP0
— Wolfgang Blau (@wblau) October 2, 2018