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Image / Fashion

Chanel’s Paris Fashion Week show featured an actual beach on the runway


By Erin Lindsay
02nd Oct 2018

Image: Chanel

Chanel’s Paris Fashion Week show featured an actual beach on the runway

The first images of Chanel’s Spring/Summer 2019 show at Paris Fashion Week have emerged online, showing a creative approach to the upcoming season.

In true, over-the-top Chanel form, Karl Lagerfeld has imagined the scene for today’s show as a summer’s day at the seaside, and no detail has been spared; including the sandy beach and lapping waves. The images show a giant wide sandy beach surrounding the runway, with real waves flowing onto the scene. The space also features deck chairs for the guests, and a jetty, where Karl Lagerfeld appeared to stand at the show’s finale.

With many of the first images of Chanel’s SS19 collection showing a distinctly beachy vibe, fans were waiting to see how the design house would direct its debut at Paris Fashion Week – and it did not disappoint.

Chanel SS19 preview. Source, @chanel

Chanel SS19 preview. Source, @chanel

Social media has lit up in response to the show’s innovative creative direction, with many tweets and Instagram posts documenting the setting:

And of course, there were some familiar faces in attendance:

By all accounts, the show was a complete success, with many on social media praising the creativity of the setting and Lagerfeld’s attention to detail. Wolfgang Blau, President of Condé Nast International, noted that the show had been so enjoyable, that many attendees didn’t want to leave.