#IWD21: Sharon Keilthy is on a mission to promote sustainable play

Eoin Higgins

5 essential supports for female entrepreneurs in Ireland

Erin Lindsay

#IWD21: Wildflowers and a candle will always be found close to Ruth Starrett

Dominique McMullan

The most explosive revelations from Meghan and Harry’s Oprah interview

Holly O'Neill

The lingering gender pay gap: One woman’s expert advice on how to narrow it

Meg Walker

Inequality in women’s healthcare: why it happens, why it matters and what we can do...

Erin Lindsay

#IWD21: Alix Mulholland captures the scents of the Irish countryside

Eoin Higgins

Meghan Markle and Prince Harry had no choice but to go on Oprah

Jennifer McShane

This Sandymount home with stylish interiors is on the market for €1.3 million

Megan Burns

Image / Fashion

Body Positive #PlusIsEqual Campaign Featured In Vogue Magazine

by Jennifer McShane
30th Aug 2015

The September issue of Vogue Magazine always captures the attention of many and this month, a particular advertorial is generating quite a bit of interest. This is down to US plus-size fashion retailer Lane Bryant, who says she is ready to ‘remind the fashion industry that all women are equal?, regardless of shape or size. The mysterious ad features curvaceous plus-sized models with the date September 14th and hashtag #PlusIsEqual but little else.

The ad directs you to the campaign’s website, which details the lack of body diversity in the fashion industry today. ?The average US woman has always been represented by models that weigh less, but within 17 years their average weight has dropped significantly,? it said. “Sixty-seven percent of US women are size 14-34. But they’re underrepresented on billboards, magazines, TV? everywhere.”

Though many view it as a positive step that the ad was featured in such an iconic fashion publication, Vogue has also come under fire because the advertisement is the only time plus-sized models are featured throughout the 832-pages. And while many might see it?as “just two pages,” others in the industry are applauding a huge success.

“It is an advertisement, but it is still an achievement, and it should be seen as one,” said Jenny McQuaile, director of Straight/Curve, a documentary she filmed by speaking with many plus-size models, editors and photographers. “There was a time when you wouldn’t dream of even seeing a plus-size model in an ad in the September issue of Vogue,? she told Mashable.

“What makes anyone think an editorial isn’t going to follow?” added Jessica Lewis, producer of Straight/Curve.

The Huffington Post noted that seven September issues of some of the biggest fashion publications: Vogue, Harper’s Bazaar, W, Elle, Marie Claire, InStyle and Cosmopolitan,?featured zero plus-size models in any editorial, and that fact alone tells us that there is a long way to go?before we see a change. Actress Melissa McCarthy pointed out that she could get no major designer to dress her curvier shape for the red carpet two years ago and, as a result, has created her own fashion label to help bridge this gap.

ICYMI: Melissa McCarthy: “The Term ‘Plus-Size’ Hurts Women”

“It’s time we see more women on the pages of these magazines, in editorials, which are representative of two-thirds of women out there,” McQuaile continued. “We are making strides, but we still have a ways to go.”

Via Mashable

Also Read

The weekend shopping fix: dopamine dressing and beauty that gives back

IMAGE.ie’s picks of the best buys of the week.

By Holly O'Neill

5 works of art trainers to breathe some colour (and comfort) into your wardrobe

With our 2021 plans at home for the foreseeable future, why not go maximalist on the most basic of footwear: trainers.

By Edaein OConnell

Kamala Harris
Please, keep asking Vice President Kamala Harris who she’s wearing

Vice President Kamala Harris' fashion choices are not only intentional and important, they're vital to a diversifying industry, writes New York-based fashion editor Freya Drohan.

By Freya Drohan

The cozy, chic slippers to buy now

If there were ever a time to splash out on comfy, chic slippers, it's now.

By Holly O'Neill

Kitri’s colourful, comfortable collaboration will get you out of your WFH wardrobe slump

Meet the Kitri collection that Instagram built Had your fill...

By Holly O'Neill

Irish designer Simone Rocha is H&M’s next collaborator

Simone Rocha is the first Irish designer to collaborate with...

By Holly O'Neill

Sizing confirmed for Simone Rocha’s H&M collection

Following the announcement of the Irish designer’s collaboration with the...

By Jennifer McShane

The Irish fashion set on their dream buys for winter

The insider intel on what Ireland’s most stylish women want...

By Holly O'Neill