How to elevate your picnic game, according to the Vintage Tea Trips team
How to elevate your picnic game, according to the Vintage Tea Trips team

Shayna Sappington

You can now book your appointment to shop at Penneys
You can now book your appointment to shop at Penneys

Jennifer McShane

There’s nothing quite as believable as the story you tell yourself, about yourself
There’s nothing quite as believable as the story you tell yourself, about yourself

Niamh Ennis

The weekend shopping fix: picnic essentials, soft bras and more
The weekend shopping fix: picnic essentials, soft bras and more

Holly O'Neill

Nail stickers are the key to nailing your nail art
Nail stickers are the key to nailing your nail art

Holly O'Neill

Embroidery artist Domino Whisker shares 5 of her favourite creatives to follow
Embroidery artist Domino Whisker shares 5 of her favourite creatives to follow

Megan Burns

Wallpaper inspiration for every room in the house
Wallpaper inspiration for every room in the house

Megan Burns

Image / Fashion

ASOS Now Using Airbrush-Free Swimwear Models


by Jennifer McShane
01st Jul 2017
blank

I frequently dread online shopping. Every single thing I tend to buy (and subsequently return) I know never looks on me the way it does on the model. The tops are ill-fitting, the trousers too long and don’t even get me started on the voluptuous’maxi-dresses. I know this is because I am not a model. And those that are models are hard-working and trying to make a living, so it’s not their fault that I see image after image of women with mostly?unattainable figures or that their bodies are usually airbrushed to?Barbie doll-like proportions. It is the way of things, but I see unretouched bodies so rarely that sometimes the thought of mine makes me never want to go on a beach holiday again.

But, after what seems an eternity of being Photoshopped out of existence, at least some retailers are finally acknowledging that stretch marks exist and that they have existed on our bodies forever. We almost never see them on actual human bodies ?- it took a Kendrick Lamar music video to remind people that most women have them. So, ASOS shoppers were pleasantly surprised to notice the online mega-retailer using unretouched swimwear models with their’stretch marks on show.

It does seem strange that this should be a cause for celebration but after years of being desensitised and observing only smooth, perfectly toned body parts – it started on MTV and has reached peak ridiculousness on Instagram – it’s important to acknowledge that yes, we’re seeing this and more importantly, that we need to see more of this. ?We need to see a shift in the way we talk about and see women’s bodies, and it’s small acts like this that signal change. Not every woman you see on a poster or indeed, a shopping website has to be relatable, and it’s not about banning Photoshop, but we need to start seeing a broader spectrum of women faces and bodies. Without that, we’ll never be able to broaden our definition of beauty or make any feel dent in the fight for diversity.

Yes, they are still beautiful models, but just like the rest of us, they get stretch marks. Something I’ll remind myself of just before I don my swimsuit at the beach.