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Image / Fashion

A History Of Boodles


by Holly O'Neill
26th Feb 2016
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Boodles is the leading British fine jeweller whose reputation has been built on the company’s innovative design, quality and exceptional customer relationships.
Boodles flagship showroom can be found on London’s Bond Street with four additional London shops, including a boutique in Harrods Fine Jewellery Hall and The Savoy Hotel. Three further stores can be found in the North of England and Boodles first international store opened in 2006 in Dublin.
Founded in 1798, the business has remained a family company and is now run by brothers Nicholas and Michael Wainwright, together with the next generation of the family, Jody Wainwright and James Amos. With over 200 years of heritage, the company is steeped in history.

Vintage Lace Ruby collar
Boodles places great emphasis on the acquisition of exquisite gemstones, the finest craftsmanship and the best of British design, creating dazzling pieces of jewellery that are recognised worldwide. A red carpet favourite, Boodles designs have also been worn by leading actresses such as Dame Helen Mirren, Kate Winslet, Emma Thomson, Emma Watson and Naomi Watts to name but a few?
A quintessentially British brand, Boodles is host to many of London’s biggest society events throughout the year including the Boodles Tennis, a sporting event which sees top players such as Novak Djokovic and Andy Murray compete in a tournament the week before Wimbledon; and charity event The Boodles Boxing Ball, which welcomes a host of famous faces including members of the Royal family, politicians, film stars, singers and Britain’s finest.

boodles
The Raindance Collection features shimmering cascades of diamonds that evoke sparkling raindrops glistening in the sun. Nine round brilliant cut diamonds set in platinum, total diamond weight 1.50 carats. €11,050

As the brand continues to grow, a significant moment in Boodles history occurred on Sunday 23rd March 2014 when the spotlight was on the company as it was showcased in a fly on the wall documentary from the producers of the award winning ?Inside Claridges?. Selected specifically by the national television network Channel 4 due to the company’s strong values and prominence within the fine jewellery industry, the programme, titled ?The Million Pound Necklace: Inside Boodles?, was an hour long and aired with 1.8 million viewers.

Blossom full bloom watch
A full bloom Blossom watch, black Mother of Pearl dial and a diamond set bezel in 18ct white gold on an alligator strap. Total diamond weight 1.60 carats. From €11,700.

2015 marked one of the brand’s most exciting years yet with the expansion of Boodles flagship Bond Street store; spanning 2,500sq ft., the re-invented showroom features a one of a kind chandelier and swirling staircase designed by world renowned architect Eva Jiricna, as well as luxurious VIP rooms and an exclusive engagement ring area.
Summer 2015 also introduced one of Boodles most anticipated collaborations with the unveiling of ?Pas de Deux; Inspired by The Royal Ballet?; an exquisite collection that interprets the very essence of ballet as an art form.
Combining exquisite craftsmanship and the finest traditional values, Boodles aims to create beautiful, unique and contemporary jewellery designs.

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