An ode to my McWilliams Holdall
An ode to my McWilliams Holdall

Sarah Finnan

Business Club Member competition: Win a €400 voucher for fashion brand Kelly O’Rourke
Business Club Member competition: Win a €400 voucher for fashion brand Kelly O’Rourke

IMAGE

Brigid: The original female trailblazer
Brigid: The original female trailblazer

Amanda Cassidy

3 pioneering sustainable businesses to visit and support this month
3 pioneering sustainable businesses to visit and support this month

Jo Linehan

Jimmy Choo’s latest bridal edit has arrived
Jimmy Choo’s latest bridal edit has arrived

Shayna Sappington

An ode to one of life’s great joys: the humble little treat
An ode to one of life’s great joys: the humble little treat

Alex O Neill

This Wicklow home is full of rich colours and luxurious finishes
This Wicklow home is full of rich colours and luxurious finishes

Megan Burns

Page Turners: ‘Confessions’ author Catherine Airey
Page Turners: ‘Confessions’ author Catherine Airey

Sarah Gill

Sarah Macken: A week in my wardrobe
Sarah Macken: A week in my wardrobe

Sarah Finnan

Real Weddings: Lucy and Matt’s utterly unique nuptials in Co Donegal
Real Weddings: Lucy and Matt’s utterly unique nuptials in Co Donegal

Edaein OConnell

Image / Fashion

5 Of The Best Soft Bras And Why We’re Ditching Underwires


By Niamh ODonoghue
27th Jun 2017
5 Of The Best Soft Bras And Why We’re Ditching Underwires

Soft-cup bras are generally targeted to those of us *blessed* with smaller chests or women who are expecting, but the consumer market is changing and more women – big boobed as well as small – are ditching the wire in search of ultimate comfort; and I’ve joined them (**not blessed).

I hated wearing bras when I was younger – mainly because I didn’t feel the need as a result of being so slight-chested (and my brother very aptly posed the question: “if you didn’t have feet, would you still wear socks?”). But I was persuaded – coerced even – by my mother who told me “they’ll grow” if I wear “proper” underwire bras.

They didn’t. But I did continue wearing them. While underwires do help to accentuate my not-so-obvious curves, give my clothes a better fit, and give me a confidence boost, I find them utterly uncomfortable, and for that reason alone I’ve chosen not to wear them. Up until quite recently, cleavage was seen as the ultimate representation of femininity and sexuality, but thankfully, this isn’t ‘on trend’ any longer and women are now opting for a softer, gentle, and elegant approach to lingerie. The result is a more natural-looking, flattering, and pretty bust cocooned in beautiful material.

If you’re ready to ditch the wire and reach comfort level 1000, here are five gorgeously delicate bras suitable for all breast shapes and sizes to get you started:

H&M Non-wired Lace Bralette €10.49

 

Topshop Premium Applique Triangle Bra??36

 

ERES Pop Up floral-lace soft-cup bra €260

 

 

 

 

Katie Eary?Fish-print silk-satin bra??106

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Lonely Lingerie Effie Softcup Bra Chartreuse €70