World Menopause Day: The definitive guide to menopause signs, symptoms and solutions
World Menopause Day: The definitive guide to menopause signs, symptoms and solutions

IMAGE

‘Deconstructing stereotypes’: The cult witch movie you need to watch on Halloween
‘Deconstructing stereotypes’: The cult witch movie you need to watch on Halloween

Jennifer McShane

The quilted jacket is the staple to see you through winter
The quilted jacket is the staple to see you through winter

Holly O'Neill

This picturesque Victorian Bray home is on the market for €975,000
This picturesque Victorian Bray home is on the market for €975,000

Megan Burns

Sunday Service: There’s a new free self-care series made by women, for women
Sunday Service: There’s a new free self-care series made by women, for women

Sarah Finnan

‘A botanical paradise with spectacular views’: The hotel you need to visit on your next trip to Cork
‘A botanical paradise with spectacular views’: The hotel you need to visit on your next...

Shayna Sappington

‘I’m an obstetrician who became pregnant with twins via an egg donor. This month they turn 5’
‘I’m an obstetrician who became pregnant with twins via an egg donor. This month they...

Amanda Cassidy

Period dramas on Netflix and Amazon Prime to watch while we wait for ‘The Crown’
Period dramas on Netflix and Amazon Prime to watch while we wait for ‘The Crown’

Erin Lindsay

The world’s most sustainable travel spots revealed
The world’s most sustainable travel spots revealed

Amanda Cassidy

Indoor Halloween activities for kids to get you through the mid-term
Indoor Halloween activities for kids to get you through the mid-term

Lauren Heskin

Image / Fashion

The Dior saddle bag: Just another It item flooding our feeds?


by Erin Lindsay
27th Jul 2018
The Dior saddle bag: Just another It item flooding our feeds?

There’s an interesting dichotomy happening in the world of fashion – style is becoming a game of two halves. Influencers rule social media, showing us instantly how to wear pieces of the moment, while classic fashion remains aloof, curating the looks and style of the ages. There’s a standoff between Instagram and high brow fashion – and its all summed up by the Dior saddle bag renaissance.

The early 00’s staple, made famous by Sex and the City, was one of many ‘It’ items of the decade. And now, as happens in fashion, the trend has come back around again. The difference is, this time around, Dior have updated their marketing strategy for the 21st century. It was hard to miss the avalanche of street style-style shots showing various influencers with the bag across Instagram these past few weeks. High fashion publications like Marie Claire and Vogue sat up and took notice, posting videos of the making of the iconic bag, pushing its cult status higher and higher. Everywhere we look, from Paris to New York, the Dior saddle bag has made its social media comeback, and it suddenly, and instantly, became the ‘It’ item once again.

Rather than building up an item’s cult status over years of continual use, Dior bypassed the hard graft and went straight for the marketing jugular. They know how today’s shoppers operate – they love nostalgia and the idea of a classic item, while simultaneously on the lookout for the item of the moment, and how to get it right here, right now. The Dior saddle bag is the perfect illustration of the fashion zeitgeist – fast, bright, and, I fear, gone in a flash.

Instagram culture has seen the birth of tiny-micro-trends – the individual items that will elevate your look for less than a season. After a few weeks, they take a back seat, thrown to the back of the wardrobe while another tiny sunglasses-equivalent takes to the screen for their 15 minutes of fame. The flip side to our trend-obsessed culture? Our capsule-obsessed culture – the tribe that dedicates just as much time and effort to curation and wardrobe dieting as others do to shopping. It’s a world of classic pieces vs ‘it’ items. Which does Dior want to be part of?

While the saddle bag is dominating our feeds, it won’t be too long before another ‘It’ bag (or shoes or sunglasses or midi dress) will have their day in the sun. The Dior saddle bag will once again be remembered as the cult item of the early 00’s – and that one time when it came back for a month in 2018. The blurring of lines between classic and Zeitgeist gives us a quick glimpse into a possible future of fashion. Until, just like the items, it’s gone in a flash.

Also Read

The Dior saddle bag: Just another It item flooding our feeds?
FASHION
10 of Meghan Markle’s all-time best royal looks

The Duchess of Sussex’s status as one of the world’s biggest influencers has been cemented by statistics from global fashion...

By Jennifer McShane

The Dior saddle bag: Just another It item flooding our feeds?
FASHION, SHOPPING
4 works of art trainers to breathe some colour (and comfort) into your wardrobe

With our 2021 plans at home for the foreseeable future, why not go maximalist on the most basic of footwear: trainers.

By Edaein OConnell

The Dior saddle bag: Just another It item flooding our feeds?
FASHION
Make like Chris Evans and Taylor Swift and invest in an Aran jumper this season

Siobhan McKenna is a Donegal designer who has been upping the Aran jumper game with her sustainably-made creations. Aran jumpers...

By Sarah Finnan

The Dior saddle bag: Just another It item flooding our feeds?
FASHION
Need clarity of mind? Start with a cathartic Covid wardrobe cleanse

Style consultant Rose-Mary Roche takes us through her step-by-step guide to the ultimate wardrobe cleanse. Start by pulling out your...

By IMAGE

The Dior saddle bag: Just another It item flooding our feeds?
FASHION
The best street style from Paris Fashion Week

Here’s what the best dressed at Paris Fashion Week are wearing this season. 1/32 2/32 3/32 4/32 5/32 6/32 7/32...

By Holly O'Neill

The Dior saddle bag: Just another It item flooding our feeds?
FASHION, SHOPPING
Tennis chic: shop the trend reinventing sportswear

Sporty turns chic. ‘Sports-luxe’ and ‘athleisure‘ are two of the more contemporary buzz words you’ve probably heard of that have...

By Victoria G. L. Brunton

The Dior saddle bag: Just another It item flooding our feeds?
FASHION
Ask a stylist: how to conquer tonal dressing

Need guidance on your new back-to-work wardrobe? Want tips on what to wear to a winter wedding or advice on...

By Holly O'Neill