In the world of fashion, much is written about quality over quantity. I truly do believe in this manifesto and try my best to adhere wherever I can. However, I am only human and bargains to me are like what diamonds are to magpies.
I have fallen into the trap of fast fashion and everything that it entails but sometimes, I feel the high street can get a bad rap. Shopping the high street is just about understanding what the right pieces are to buy. High street stores are laden with hidden gems; jewels that are genuine quality and not just by definition but by material too.
When navigating the retail realm, it’s all about choosing pieces you know will go the distance. The fabric is important but other vital factors include colour, pattern and shape.
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Muted tones such as camel will remain forever classic and chic, while rich colours like emerald green and deep burgundy look expensive. Polka dots and stripes may seem like everyday patterns but can actually elevate a piece when done in an experimental way with differing sizes and colourways. And directional shapes, like an asymmetric hem, will show hints of high fashion.
The key is to take all preconceived notions and ideas out of the shopping equation — an item of clothing that is priced under €50 can still look like it came from a high-end fashion house.
It takes patience and time (this writer can attest to it) but the payoff is worth it. Hearing “wow it looks way more expensive” is worth it. Feeling like you are a high-street fashion ninja is worth it. And feeling good is worth it.
Taking all of this into account, we put our sartorial binoculars on and with the same focus as a racegoer watching the Grand National, we found 10 pieces that look way more expensive than the number on the tag.