PJ Kirby: A week in my wardrobe
PJ Kirby: A week in my wardrobe

PJ Kirby

City Hotel Derry review: Panoramic views, service with a smile and the city’s only rooftop bar
City Hotel Derry review: Panoramic views, service with a smile and the city’s only rooftop...

Sarah Finnan

The spring-ready trench coats to see you through to summer
The spring-ready trench coats to see you through to summer

Sarah Finnan

Real Weddings: Anna and Michael’s DIY wedding in Cork
Real Weddings: Anna and Michael’s DIY wedding in Cork

Shayna Sappington

Irish Design Spotlight: Sarahden Designs
Irish Design Spotlight: Sarahden Designs

Sarah O’Rourke

Nikki Bradley on the highs and lows of her biggest challenge yet: amputation
Nikki Bradley on the highs and lows of her biggest challenge yet: amputation

Amy Lynch

What to bake this weekend: Delicious, zesty blueberry granola bars
What to bake this weekend: Delicious, zesty blueberry granola bars

Meg Walker

16 pairs of stunningly stylish pyjama sets that you’ll want to wear all day long
16 pairs of stunningly stylish pyjama sets that you’ll want to wear all day long

Sarah Gill

Sous Chef at Dubh Cafe & Restaurant Laura Farrell on her affinity with all things foodie
Sous Chef at Dubh Cafe & Restaurant Laura Farrell on her affinity with all things...

Sarah Gill

Six IMAGE staffers on their go-to self-care rituals
Six IMAGE staffers on their go-to self-care rituals

Sarah Gill

Image / Beauty

Why #ThePowerOfMakeup Is Trending


By Jeanne Sutton
26th Jun 2015
Why #ThePowerOfMakeup Is Trending

makeup free selfie

There’s been a lot of bitchery in recent years about makeup trends. Everyone has an opinion on contouring and YouTube tutorials. Brows are the true beauty debate issue of our generation. The No Makeup Selfie trend became a race to find which filter made you look mod blemish free. And then there are the people who like to shame women and men for choosing to wear a lot of makeup, as opposed to embracing the natural look. We here at IMAGE.ie feel that when it comes to makeup and beauty go with what makes you feel ace. As Princess Mia’s bodyguard in The Princess Diaries says ?No one can make you feel inferior without your consent.?

princess diaries gif

However, women are fighting back against this judgmental ignorance with the rather empowering hashtag #ThePowerOfMakeup. It all started when Youtube beauty star Nikkie transformed half her face with products and left the other side untouched and makeup free. Nikkie wanted to promote the philosophy that no one should dictate what makes you feel beautiful. She seems to have touched a nerve. Women all over are joining the conversation, posting selfies under the hashtag. Here are some to give you an idea of what it’s all about:

#thepowerofmakeup

A photo posted by e l e n a v i c t o r i a (@_elenavictoria_) on

#thepowerofmakeup #nikkie #halfface #fortheloveofmakeup #mac #angelarobynmakeup

A photo posted by Angela R Pewhairangi (@angelarobynmakeup) on

#thepowerofmakeup #bodypositive

A photo posted by Willowmena Mikles (@polarbearugh) on