Our favourite Irish coffeeshops outside of Dublin
Our favourite Irish coffeeshops outside of Dublin

Sarah Gill

Step inside artist Lola Donoghue’s Mayo studio and gallery space
Step inside artist Lola Donoghue’s Mayo studio and gallery space

Sarah Gill

IMAGE staffer Helen Conway shares her ‘little bites of pleasure’
IMAGE staffer Helen Conway shares her ‘little bites of pleasure’

IMAGE

The must-see pieces from the Stella McCartney H&M Collection
The must-see pieces from the Stella McCartney H&M Collection

Holly O'Neill

Our favourite red carpet looks from past IMAGE PwC Businesswoman of the Year Awards
Our favourite red carpet looks from past IMAGE PwC Businesswoman of the Year Awards

Edaein OConnell

Arann McCormack talks photography, freelance life and cultural touchstones
Arann McCormack talks photography, freelance life and cultural touchstones

Sarah Gill

These are the 10 most wanted fashion items of 2026 so far
These are the 10 most wanted fashion items of 2026 so far

Edaein OConnell

This Wicklow home manages to marry its impressive scale with intimate cosiness
This Wicklow home manages to marry its impressive scale with intimate cosiness

IMAGE

This Victorian Dublin home has been restored to create a rich, restful space
This Victorian Dublin home has been restored to create a rich, restful space

Megan Burns

The shoe trends to know for spring, according to a fashion editor
The shoe trends to know for spring, according to a fashion editor

Sinead Keenan

Image / Beauty

Deodorant. You’re Doing It Wrong.


By Jennifer McShane
01st Aug 2015
Deodorant. You’re Doing It Wrong.

When it comes to the basics of applying deodorant, it’s safe to say that we’ve gotten it down to a tee at this stage of our lives. The majority of us will spray after our morning shower, as we’ve always done and hope that we remain sweat-free for the hours that follow.

This normally suits us grand and is the usual way of things for most folk. Only now, we’ve been told that we have, in fact, been using our deodorant the wrong way. In order to remain truly sweat free, apparently we should be applying it last thing at night, rather than in the morning as most would. This isn’t a new theory as such, but it has suddenly sprouted all over the Internet this week.

According to The Verge, who put the theory to the test, you literally just have to spray your deodorant last thing at night, and that’s it. Once only and the sweat will remain at bay.

It does seem to make sense. Antiperspirant works by clogging sweat ducts, thus preventing moisture from escaping your body. By applying at night, the antiperspirant has time to block those ducts properly. Once the antiperspirant has had time to set (it should last 24 hours). You don’t even have to worry about applying it again after your morning shower, as it should well have set in during the hours you were sleeping.

The biggest reason antiperspirants fail is that they are not on the skin long enough to produce a coagulated keratin plug in the sweat duct to inhibit the release of sweat onto the skin surface, according to the?Dermatology Times.

“It is important for the skin to be dry when the antiperspirant is applied otherwise sweat will dilute the antiperspirant, and it will fail to work. This is why bedtime application is best. At night, activity is at a minimum, and usually sweating is also reduced allowing the antiperspirant more time to contact the skin, hence making it last longer,” according to the site.

So there you have it! Were you aware of this tip to ensure greater under-arm dryness?

Via The Verge