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Image / Beauty

WATCH: It Might Be Snowing Out But H&M’s SS18 Studio Collection Beauty Look Is All Spring


By Holly O'Neill
02nd Mar 2018
WATCH: It Might Be Snowing Out But H&M’s SS18 Studio Collection Beauty Look Is All Spring

On Wednesday evening, H&M debuted their ‘see now, buy now’ SS18 Studio Collection at Paris Fashion Week; a collection inspired by the minimalism of Japan; clean silhouettes, flowing fabrics, striking abstract prints and workwear tailoring.

Celebrity make-up artist Isamaya Ffrench was backstage creating the beauty look using products from H&M Beauty. The look, like the collection, was clean, polished and minimalistic – a dewy complexion, brushed-up brows and a pop of electric, metallic blue on the eyes.

Watch her create the look in the video above.


H&M Studio is available in selected stores worldwide and online now.