Empowering women through the iCare Christmas Charity Appeal supporting Aoibhneas
Empowering women through the iCare Christmas Charity Appeal supporting Aoibhneas

IMAGE

How do you bridge the gap between new parents and the childfree?
How do you bridge the gap between new parents and the childfree?

Roe McDermott

Interior designer Deirdre O’Connell shares her tips for styling your home this winter
Interior designer Deirdre O’Connell shares her tips for styling your home this winter

Megan Burns

My Start-Up Story: Alina Oleksiienko on mom guilt and the power of baby steps
My Start-Up Story: Alina Oleksiienko on mom guilt and the power of baby steps

Sarah Finnan

Party palettes to see you through the season
Party palettes to see you through the season

Holly O'Neill

The perfect Irish-made Christmas gift for your teen (and some ideas for everyone else too!)
The perfect Irish-made Christmas gift for your teen (and some ideas for everyone else too!)

Lizzie Gore-Grimes

The ultimate gift guide for a whiskey lover
The ultimate gift guide for a whiskey lover

Dominique McMullan

Social Pictures: The IMAGE Business Club Christmas party
Social Pictures: The IMAGE Business Club Christmas party

IMAGE

An extensive renovation opened up this compact Dublin 4 home
An extensive renovation opened up this compact Dublin 4 home

Sarah Finnan

Let’s party! From glassware to napkins, everything you need to host this festive season
Let’s party! From glassware to napkins, everything you need to host this festive season

Megan Burns

Image / Beauty

Victoria’s Secret In Trouble Over Bum Air-Brushing


By IMAGE
08th Oct 2015
Victoria’s Secret In Trouble Over Bum Air-Brushing

Victoria’s Secret is in hot water again after airbrushing the bum cheeks off on of its lingerie models. While we’re all for natural, real women in all their un-photoshopped beauty, as brands strive for some unrealistic idea of perfection, you can kind of understand why they’d slim down tummies or tone up arms. What we cannot understand is the logic behind airbrushing out one of the female form’s most attractive parts: the bum cheek. In our opinion, to have the definition of this model’s posterior disappear, it looks worse. What’s wrong with bums? First it’s thighs that touch at the top, and now we should aim for a bum-less bum too? So basically, if you were to take inspiration from their handy work here, it’s legs that skip those gorgeous curves of yours and continue on straight into your back that you’re after. Preposterous. And we strongly condemn this kind of post production. Not only is it wrong for the reasons we’ve just discussed, it’s also a ridiculous piece of ‘work’ if they’re not even going to match up both sides of her derriere. What’s more laughable is that the knickers she’s sporting here are named ‘Cheekies’.

We thought we were making some headway in terms of women finally being accepted just as they are, what with women of all shapes and sizes being embraced on the catwalks, but this just feels like two massive in the wrong direction.

Needless to say, commenters on the Victoria’s Secret Facebook page are outraged. What about you, is your blood boiling? Or are you not surprised?