The making of Cruella and MAC’s dramatic new collection
The making of Cruella and MAC’s dramatic new collection

Holly O'Neill

History-making women: The best moments from the Brit Awards 2021
History-making women: The best moments from the Brit Awards 2021

Jennifer McShane

Rixo has launched its first vintage-inspired footwear collection
Rixo has launched its first vintage-inspired footwear collection

Sarah Finnan

This amazing facial will revive dull, acne-prone lockdown skin
This amazing facial will revive dull, acne-prone lockdown skin

Jennifer McShane

‘My home is suffocating, the ash from the crematorium raining down on those who survive’
‘My home is suffocating, the ash from the crematorium raining down on those who survive’

Sree Sen

Ask The Expert: How do I go about getting separated? What are my rights?
Ask The Expert: How do I go about getting separated? What are my rights?

Karen Tobin

This Victorian home in Skerries with sea views is for sale for €975,000
This Victorian home in Skerries with sea views is for sale for €975,000

Lauren Heskin

Image / Beauty

Penneys has just announced a skincare range by GLAMOUR Beauty Director Alex Steinherr


by Erin Lindsay
01st Oct 2018
blank

Penneys has always been a go-to for shoppers looking for beauty on a budget, but their latest cosmetics announcement is on another level. The brand has announced that, after two years of research and development, a 20-piece CFI certified collection with beauty expert, associate creative and beauty director of GLAMOUR Alex Steinherr.

The collaboration, specially curated by Steinherr, includes high-end ingredients at typical Primark prices; with hyaluronic acid, niacinamide and squalene for just €4 to €6 per product. The collection is also cruelty-free, fragrance-free, vegan-friendly and contains no parabens, no phthalates, no essential oils and no sulfates.

The Alex Steinherr x Primark Collection aims to target skin concerns such as dehydration, tiredness, dullness, pore congestion and skin affected by urban life, with five ranges designed to hone in on these problems. The ranges – Sleep Spa, Pore Balance, Maximum Moisture, Plump & Glow and Pollution Solution – each feature individual products that you can mix and match to create a custom skincare routine.

 

?taken-by=alexsteinherr

Speaking about the launch of the line, Steinherr said: “I’ve always been obsessed with skincare. I have been incredibly lucky over the years! I’ve had a career that allowed me to test thousands of products and have constant access to the most well-respected skincare experts.

“I am asked every day to recommend a range of products to suit a range of budgets, so when Primark approached me to create a skincare line, I knew we could create something really special together that worked both in terms of price and performance,” she added.

The Alex Steinherr x Primark Collection will be available in selected Irish stores from 8th October