The psychology of the fast-fashion high
The psychology of the fast-fashion high

Sarah Finnan

Make a statement in double denim à la Kanye West and Julia Fox
Make a statement in double denim à la Kanye West and Julia Fox

Sarah Finnan

‘I felt shamed for wanting to have a baby in my 40s, for my ‘geriatric’ pregnancy, for choosing to wait’
‘I felt shamed for wanting to have a baby in my 40s, for my ‘geriatric’...

Mairead Heffron

Recently engaged? Here’s why you won’t regret a city wedding
Recently engaged? Here’s why you won’t regret a city wedding

Megan Burns

How to increase your confidence and why it’s crucial
How to increase your confidence and why it’s crucial

Niamh Ennis

Evan Rachel Wood and ‘Euphoria’ star Sydney Sweeney on the horrific conditions actresses often face on set
Evan Rachel Wood and ‘Euphoria’ star Sydney Sweeney on the horrific conditions actresses often face...

Sarah Finnan

WIN a CleanCo party box, with everything you need for delicious, clean cocktails
WIN a CleanCo party box, with everything you need for delicious, clean cocktails

IMAGE

Emma Thompson’s new movie covers sex and ageing how ‘And Just Like That’ should have
Emma Thompson’s new movie covers sex and ageing how ‘And Just Like That’ should have

Sarah Finnan

Can’t nod off? Eating these foods should help you get a better night’s sleep
Can’t nod off? Eating these foods should help you get a better night’s sleep

Jennifer McShane

‘Bridgerton’ author on the female gaze and why the show’s sex scenes are revolutionary, not raunchy
‘Bridgerton’ author on the female gaze and why the show’s sex scenes are revolutionary, not...

Sarah Finnan

Image / Beauty

Older Women Advise On Living Without Pressure In Sanctuary Campaign


By Jeanne Sutton
14th Sep 2015
Older Women Advise On Living Without Pressure In Sanctuary Campaign

Skincare advertising really knows how to prey on the emotions. Between Dove tacking self-esteem and those Dermablend videos, tears are always queuing. This time round, it’s everyone’s Christmas bath set favourite Sanctuary who are on the empathy prowl, with a short video of older women speaking to younger members of the sex doing the rounds. And we have to admit, over-produced script and all, it’s good. In the video, the older women with more life experience speak compassionately to the camera about the importance of taking a step back. Something they are aware is hard in today’s world.

Sanctuary says they made the video in response to a survey from earlier this year, wherein nearly half of the female participants said they were ?feeling moderately or extremely stressed? and 40% felt like they’re about to burn out.?That’s some sobering feedback. But is it surprising? In the era of the to-do list and fifty bloody apps reminding you of all those goals. And various personalities saying the goal to personal fulfillment lies in clearing our pantries and cupboards of anything not grown in an organic allotment. And employers sending you emails as you’re on the way home to try and calm the headache?that has been brewing since lunch.

Modern life is a knife edge, where having it all and doing it all are synonyms. Can whoever first said they don’t have a work-life balance but rather a work-life blend please stand up and leave the classroom.

Here’s the video. Does it speak to you?