Five tips on how to start investing money
Five tips on how to start investing money

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Getting hitched? Here’s everything you need to do the night before your wedding
Getting hitched? Here’s everything you need to do the night before your wedding

Shayna Sappington

Sleep deprived? Lucy Wolfe on how to get more sleep for you and your kids
Sleep deprived? Lucy Wolfe on how to get more sleep for you and your kids

Dominique McMullan

This revolutionary skincare range reverses visible signs of skin damage
This revolutionary skincare range reverses visible signs of skin damage

Shayna Sappington

This grand period residence in Foxrock is on the market for €2.45 million
This grand period residence in Foxrock is on the market for €2.45 million

Sarah Finnan

Take a tour of the renovated 1920s terrace home that won this year’s Home of the Year
Take a tour of the renovated 1920s terrace home that won this year’s Home of...

Sarah Gill

Supper Club: Healthy midweek Sri Lankan cashew curry
Supper Club: Healthy midweek Sri Lankan cashew curry

Meg Walker

10 genius decluttering hacks we can’t believe we didn’t know
10 genius decluttering hacks we can’t believe we didn’t know

Shayna Sappington

Step inside textile artist Nicola Henley’s dreamy Co Clare farmhouse
Step inside textile artist Nicola Henley’s dreamy Co Clare farmhouse

Marie Kelly

Colourful socks to keep things interesting
Colourful socks to keep things interesting

Sarah Finnan

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Older Women Advise On Living Without Pressure In Sanctuary Campaign


By Jeanne Sutton
14th Sep 2015
Older Women Advise On Living Without Pressure In Sanctuary Campaign

Skincare advertising really knows how to prey on the emotions. Between Dove tacking self-esteem and those Dermablend videos, tears are always queuing. This time round, it’s everyone’s Christmas bath set favourite Sanctuary who are on the empathy prowl, with a short video of older women speaking to younger members of the sex doing the rounds. And we have to admit, over-produced script and all, it’s good. In the video, the older women with more life experience speak compassionately to the camera about the importance of taking a step back. Something they are aware is hard in today’s world.

Sanctuary says they made the video in response to a survey from earlier this year, wherein nearly half of the female participants said they were ?feeling moderately or extremely stressed? and 40% felt like they’re about to burn out.?That’s some sobering feedback. But is it surprising? In the era of the to-do list and fifty bloody apps reminding you of all those goals. And various personalities saying the goal to personal fulfillment lies in clearing our pantries and cupboards of anything not grown in an organic allotment. And employers sending you emails as you’re on the way home to try and calm the headache?that has been brewing since lunch.

Modern life is a knife edge, where having it all and doing it all are synonyms. Can whoever first said they don’t have a work-life balance but rather a work-life blend please stand up and leave the classroom.

Here’s the video. Does it speak to you?

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