12 ways to cope through difficult times according to a psychologist
12 ways to cope through difficult times according to a psychologist

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This cute country cottage with idyllic grounds filled with flowers is now on the market for €220,000
This cute country cottage with idyllic grounds filled with flowers is now on the market...

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February 07: Today’s top stories in 60 seconds
February 07: Today’s top stories in 60 seconds

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Top tips: How to write an business award entry that stands out
Top tips: How to write an business award entry that stands out

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Women in Sport: Ireland, Barbarians and Leinster centre Jenny Murphy
Women in Sport: Ireland, Barbarians and Leinster centre Jenny Murphy

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Inside this stunning apartment in a listed Georgian townhouse
Inside this stunning apartment in a listed Georgian townhouse

Lauren Heskin

Irish designer Nicki Hoyne’s insider guide to London
Irish designer Nicki Hoyne’s insider guide to London

Nathalie Marquez Courtney

This stunning property with uninterrupted views of Kenmare Bay is on the market for €775,000
This stunning property with uninterrupted views of Kenmare Bay is on the market for €775,000

Sarah Finnan

Jessie Buckley and Claire Foy on conflict, community and why ‘Women Talking’ ‘provoked’ them
Jessie Buckley and Claire Foy on conflict, community and why ‘Women Talking’ ‘provoked’ them

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What to eat this Bank Holiday: Oh, Mon Dieu, French Toast
What to eat this Bank Holiday: Oh, Mon Dieu, French Toast

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Older Women Advise On Living Without Pressure In Sanctuary Campaign


By Jeanne Sutton
14th Sep 2015
Older Women Advise On Living Without Pressure In Sanctuary Campaign

Skincare advertising really knows how to prey on the emotions. Between Dove tacking self-esteem and those Dermablend videos, tears are always queuing. This time round, it’s everyone’s Christmas bath set favourite Sanctuary who are on the empathy prowl, with a short video of older women speaking to younger members of the sex doing the rounds. And we have to admit, over-produced script and all, it’s good. In the video, the older women with more life experience speak compassionately to the camera about the importance of taking a step back. Something they are aware is hard in today’s world.

Sanctuary says they made the video in response to a survey from earlier this year, wherein nearly half of the female participants said they were ?feeling moderately or extremely stressed? and 40% felt like they’re about to burn out.?That’s some sobering feedback. But is it surprising? In the era of the to-do list and fifty bloody apps reminding you of all those goals. And various personalities saying the goal to personal fulfillment lies in clearing our pantries and cupboards of anything not grown in an organic allotment. And employers sending you emails as you’re on the way home to try and calm the headache?that has been brewing since lunch.

Modern life is a knife edge, where having it all and doing it all are synonyms. Can whoever first said they don’t have a work-life balance but rather a work-life blend please stand up and leave the classroom.

Here’s the video. Does it speak to you?