4 comfy yet chic outfit ideas to get you ready for a post-lockdown world

Edaein OConnell

8 predictions for the 2021 Best Picture Oscar nominations

Jennifer McShane

This terraced home in Donnybrook is on the market for €1.45 million

Megan Burns

Alice Ward on her Irish surf film featuring the female surfers who call our wild...

Lauren Heskin

‘They won’t stop until she miscarries’: Chrissy Teigen is right to defend Meghan Markle

Jennifer McShane

5 ingenious small space design ideas inspired by real homes

Lauren Heskin

Susan Jane White shares her scrumptious ‘I can’t believe it’s beetroot’ beetroot chocolate cake


In defence of cacao from a daily cacao practitioner

Niamh Ennis

The weekend shopping fix: dopamine dressing and beauty that gives back

Holly O'Neill

Image / Beauty

My day in beauty with Pamela Laird: ‘I apply lip balm ten times a day!’

by Aisling Keenan
28th Mar 2019

Pamela Laird is one of Ireland’s most successful young entrepreneurs, having built her beauty brand around clever problem-solving products you never knew you needed. Here, she talks about her personal best of beauty…

“I am for sure a morning person and usually up and out the door by 6am,” says Pam.

“After the gym is when my skin routine starts, I always cleanse immediately after exercise as I find I can get breakouts if I don’t. I religiously apply lip balm I would say maybe ten times a day, I keep a lip scrub or the Egyptian Magic cream which I love, theres always one or two in my car and about five lip balms in my bag!”

“I generally just stick to foundation concealer and mascara day-to-day. At the moment I am loving adding in a glow primer under my make-up it feels more fresh and less cakey for day time. I am a religious user of dry shampoo even on freshly washed hair I feel it adds volume and brightens up my roots!”

Pamela’s skin picks:

Cleanser: MOXI Loves Barefaced Cleansing Pads followed by Nip Fab Glycolic Wash
Toner: Nip Fab Glycolic Pads
Moisturiser: Guinot Crème Hydra Beaute
Serum: Mario Badescu Herbal Hydrating Serum
Eye cream: Skinician Advanced Eye Repair
Mask: Glamglow Thirstymud
Hand cream: Chanel Le Crème Main
SPF: Guinot New White UV Shield SPF 50
Facial: Microneedling

“Glamglow Thirstymud is a product I buy over and over! It’s just like a drink of water for your
skin. I would always bring it with me for long haul flights. I also use it overnight as a sleep mask. I feel it instantly hydrates skin especially around the nose where I would be prone to dryness.”

Glamglow Thirstymud, €42

“I am obsessed with my new product from Moxi Loves, it saves me so much time in the morning and at night, the pads are so easy to use, a couple drops of water the cleanser is activated and ready! It’s the lazy girls answer to the dreaded nightly make-up removal.”

Moxi Loves Bare Faced Cleansing Pads, €3.95

Pamela’s top skincare tip?
“Take your make up off! I think this was instilled in me from a young age by my mum. It’s the one step your skin will thank you for! Oh and always keep your face out of the sun.”

Pamela’s make-up picks:

Foundation: Nars Sheer Glow
Primer: First Aid Beauty Coconut Smoothie
Mascara: Dior Overcurl
Liner: Note cosmetics
Palette/eyeshadow: Carter Beauty
Powder: SoSu yellow powder from contour set
Brushes: Nima Brush
Concealer: Nars Creamy Concealer
Brow products: Inglot

“I was never really into primers but I had seen Aimee Connolly use First Aid Beauty Coconut Smoothie and I was intrigued. It actually smells divine and I feel as I use a very lightweight moisturiser this just adds a glow to the top layer of my skin which I think makes the foundation look flawless and stops it sinking into my skin.”

First Aid Beauty Coconut Smoothie Primer, €24.95

Pamela’s top make-up tip?
“It’s all about good skin! Working on photoshoots has really shown me that most of the make-up artists really put effort into the prep and the make-up is only as good as the base so prepping the skin is key.”

Pamela’s hair picks:

Shampoo: Moroccan Oil Volume shampoo
Conditioner: Shu Uemura Urban Moisture
Mask: Garnier Ultimate Blends coconut milk
Hairspray: L’Oréal Elnett
Texture spray: Kevin Murphy Doo Over
Brushes: Tangle Teaser
Tools: Babyliss Pro
Dry shampoo: Moroccanoil Dry Shampoo in Blonde

“Moroccanoil Dry Shampoo is the absolute hero product for me! I have the oiliest hair of all time so dry shmpoo is always a must for me, this I find is so lightweight. It doesn’t feel chalky and has a blonde tint so covers any regrowth I have.”

Moroccanoil Dry Shampoo in Light, €20.45

Pamela’s top hair tip?
“Section your hair! It makes it so much easier, to brush, dry, straighten or curl.”

Also Read

How to turn your bath into a self-care sanctuary

Welcome to the Serious Bathers Club Are you ready to...

By Holly O'Neill

London Fashion Week
The London Fashion Week beauty trends you’ll actually want to wear

Lived-in, luxe hair, chic chignons, swooping liner and intricate nail art; these are the AW21 London Fashion Week beauty trends you'll actually want to wear.

By Holly O'Neill

Tired of streaks and stains? How to apply a flawless tan while salons are closed

Trying to maintain a streak-free tan at home is no...

By Shayna Sappington

The greatest under-eye masks for dark circles and de-puffing tired eyes

Remember to take a few minutes to treat yourself. These...

By Holly O'Neill

The new exfoliators for silky soft, gleaming skin

Brighter days are coming; it's time to prep the skin with these exfoliators for instantly soft, radiant skin.

By Holly O'Neill

The weekend shopping fix: dopamine dressing and beauty that gives back

IMAGE.ie’s picks of the best buys of the week.

By Holly O'Neill

Dermaplaning makes use of a small, sharp blade atop a long piece of plastic which is then used to gently shave downy vellus hair from different areas of the face
premium BEAUTY
And now Dermaplaning. When will it be okay for women to have hair?

Self-improvement is a seemingly never end task for the aspiring beautiful woman - but where is the breaking point?

By Kate Demolder

dyeing hair at home
A celebrity guide to styling, cutting and dyeing your hair at home

Though not all of us can have Ryan Reynolds on-hand for the home hair dye job or Bruce Willis wielding an electric razor.

By Holly O'Neill