Garden designer Nicola Haines shares how to create an urban oasis that is good for you and the environment
Garden designer Nicola Haines shares how to create an urban oasis that is good for...

Megan Burns

Simone Rocha on the heady days of teenage discos
Simone Rocha on the heady days of teenage discos

Simone Rocha

The best salads, sides and dips to level up your next barbecue
The best salads, sides and dips to level up your next barbecue

Megan Burns

A brief history of women, pubs and pints
A brief history of women, pubs and pints

Ali Dunworth

My Life in Culture: Artist Orla Walsh
My Life in Culture: Artist Orla Walsh

Sarah Finnan

A careful reconfiguration of this Victorian Belfast home added a roof terrace and a sleek kitchen
A careful reconfiguration of this Victorian Belfast home added a roof terrace and a sleek...

IMAGE Interiors & Living

Inside this coastal East Cork property on sale for €800,000
Inside this coastal East Cork property on sale for €800,000

IMAGE

Real Weddings: Nicole and Aidan’s fairytale wedding in Co Wicklow
Real Weddings: Nicole and Aidan’s fairytale wedding in Co Wicklow

Shayna Sappington

WIN a €500 voucher for the Four Seasons Hotel in Carlingford
WIN a €500 voucher for the Four Seasons Hotel in Carlingford

IMAGE

The Undecided: No wonder more of us are unsure about parenthood
The Undecided: No wonder more of us are unsure about parenthood

Sarah Macken

Image / Beauty

More Men Than Women Are Searching For Hair Advice Online


By Jennifer McShane
01st Nov 2015
More Men Than Women Are Searching For Hair Advice Online

2015 was a big year for men’s hair care, according to a report released by Google trends. More specifically, 2015 was a big year for what was known as the ?Man Bun? as this is what most men searched for when it came to hair. Oddly, they also wanted to know ?How To Grow A Man Bun? and perhaps more understandably, ?How To Tie A Man Bun.?

Many male celebrities have worn this hairstyle in the past few months including Jared Leto, Leonardo DiCaprio and Harry Styles, which no doubt explains the reasoning behind its popularity. However, following reports that this particular style (and its female counterpart, the Top Knot) can cause hair loss, we may not see it around much longer.

For the first time, the search engine registered more interest in men’s haircare than in women’s – about six percent more, to be specific. Along with the man bun, a Don Draper-esque comb-over also got a lot of search love, as did the topic of men’s hair colour. Think of that what you will.

The report asserts that “Men are searching to learn more about all these different looks and understand their nuances.?

According to Google, just one percent of searches for men’s hairstyle trends surfaced an advertisement, meaning very few brands are making use of “the opportunity to be relevant to their male audience.”

As for the ladies, goddess braids and silvery grey hair were among the top search trends; queries related to rainbow hair also grew by 148 percent this year.

These results may not be too surprising to many, given the fact that the beauty market aims to cater for men, just as it does women (though obviously not on as big a scale).

And while it is great to hear that males are all about grooming and keeping on trend hair-wise, some of us (mainly this writer) won’t be sorry to see the back of the man bun.

Via Telegraph