Nowstalgia: beauty’s most forward-thinking trend? Looking back
Nowstalgia: beauty’s most forward-thinking trend? Looking back

Holly O'Neill

Here’s how to maximise your annual leave in 2022
Here’s how to maximise your annual leave in 2022

Megan Burns

What’s coming to Netflix this November
What’s coming to Netflix this November

Lauren Heskin

The reality of being a single mother by choice: ‘I conceived my son with a sperm donor’
The reality of being a single mother by choice: ‘I conceived my son with a...

Amanda Cassidy

What you watch on TV says a LOT about your personality
What you watch on TV says a LOT about your personality

Amanda Cassidy

The most beautiful and inspiring 5k runs around Dublin
The most beautiful and inspiring 5k runs around Dublin

Megan Burns

Penn Badgley and Cardi B just won this week’s Most Unlikely Friendship Award
Penn Badgley and Cardi B just won this week’s Most Unlikely Friendship Award

Lauren Heskin

50 bricks and mortar Irish shops to support this Christmas
50 bricks and mortar Irish shops to support this Christmas

Eoin Higgins

Jamie Lee Curtis shows every parent how to handle their child transitioning
Jamie Lee Curtis shows every parent how to handle their child transitioning

Jennifer McShane

Søstrene Grene Christmas 2021 collection drops tomorrow and it’s all our cosy winter dreams come true
Søstrene Grene Christmas 2021 collection drops tomorrow and it’s all our cosy winter dreams come...

Megan Burns

Image / Beauty

Irish Instagram: The five beauty Stories I never miss watching


by Aisling Keenan
06th Mar 2019
Irish Instagram: The five beauty Stories I never miss watching

Here are the five Irish Instastories I watch every second of and never, ever tap through when I want the latest and most genuine beauty reviews…


There is no doubt about it – Instagram has reached peak beauty. Every second account I follow is showing off their latest purchases, demoing an eyeshadow palette or declaring their undying love for the new teeth whitening kits to land in the Irish market.

My pal Laura noted it recently – EVERYONE seems to be talking about beauty. And a lot of it, I’m there for. A lot of it is great content. But a lot of it is, well, a bit stale.

My Favourite Five

There are, however, five accounts I will never tire of watching, that I always take something new from and that I always find myself trusting time and again for product recommendations.

@TooDollyMakeup

I love Jen Morris, aka Too Dolly, because she is hilarious, so very down to earth and doesn’t take herself, or the industry, too seriously. She’s always first to say what she’s thinking, is irreverent in the best way and is so comfortable in her own skin her personality jumps of the screen.

 

View this post on Instagram

 

A post shared by J E N M O R R I S (@toodollymakeup) on

@Louisemcsharry

Louise’s ‘day job’ if you will, is as a DJ on 2fm, and she’s tops at that. But her passion for beauty has led her to both write about it and produce stellar beauty content on Instagram that is relatable, real and coming from a place of true knowledge and a love for products and trying new things. Again, her genuine approach to it is what keeps me enthralled.

 

View this post on Instagram

 

A post shared by Louise McSharry (@louisemcsharry) on

@LovelyGirlyBits

Karen is a friend of mine, but before she was a pal she was someone who’s beauty blog I followed religiously. Her content is stunning, her imagery is incredible and she’s honest to a fault. And she’s absolutely hilarious to boot (check out her video of her catching her neck in a ghd for proof!).

 

View this post on Instagram

 

A post shared by Karen Constantine (@lovelygirlybits) on

@SimoneScribes

I absolutely adore Simone’s photography and feed style. Her imagery makes me want to buy everything she shows off, and she’s got a really lovely way of endearing her viewers to whatever she talks about. I never skip her Stories or her feed.

 

View this post on Instagram

 

A post shared by Simone (@simonescribes) on

@Fionnualajay

Fionnuala is one of my favourite people on Instagram full stop. She’s super creative with her content, you never feel like what she’s doing is unachievable, and she always thinks of a new angle to explore when it comes to products. I always feel like I learn something when watching her on Stories, as well as laughing until my face hurts.

 

View this post on Instagram

 

A post shared by Fionnuala (@fionnualajay) on

Also Read

Irish Instagram: The five beauty Stories I never miss watching
BEAUTY
Mastering menopause: the expert guide to skin treatments

Menopause. Sigh. No matter how you try to dress it up it, menopause is a word that’s possibly one of...

By Melanie Morris

Irish Instagram: The five beauty Stories I never miss watching
BEAUTY
How to air-dry your hair properly during summer (with zero frizz)

We get a few weeks (at most) during the summer where we can let the natural air do the work...

By Jennifer McShane

Irish Instagram: The five beauty Stories I never miss watching
BEAUTY
Over half of us are cleansing wrong – here’s how it’s done

The dermatologist guide to cleansing correctly, as apparently over half of us aren’t washing our faces properly.Do you remember, last...

By Holly O'Neill

Irish Instagram: The five beauty Stories I never miss watching
BEAUTY
Inside the beauty routine of Hyram Yarbro, the Internet’s most powerful skinfluencer

Hyram Yarbro, ex-Mormon turned the Internet’s most powerful skinfluencer has a combined following of over 12 million and can make...

By Holly O'Neill

Irish Instagram: The five beauty Stories I never miss watching
BEAUTY
The initiatives fighting hygiene and period poverty in Ireland

The response to Lidl Ireland’s recent period poverty initiative highlights the severity of hygiene poverty in this country. It’s one...

By Holly O'Neill

Irish Instagram: The five beauty Stories I never miss watching
BEAUTY
Pillow sprays to help you unwind and drift off to sleep

Soothe your body and mind and lull yourself to sleep with pillow sprays. If you’re here, you’re probably well aware...

By Holly O'Neill

Irish Instagram: The five beauty Stories I never miss watching
BEAUTY
Inside Adwoa Aboah’s beauty routine

From the Spring issue of IMAGE Magazine, model, founder of Gurls Talk and Rimmel London’s first global brand activist, Adwoa Aboah shares her beauty must-haves.

By Holly O'Neill