I spent the last month binging rom-coms on Netflix and Amazon Prime: Here are my 15 favourites
I spent the last month binging rom-coms on Netflix and Amazon Prime: Here are my...

Lauren Heskin

‘Last century’s witch is this century’s SL*T’ – Why unruly women will always be damned
‘Last century’s witch is this century’s SL*T’ – Why unruly women will always be damned

Geraldine Carton

That Robin Williams test footage broke our hearts, and his daughter’s too
That Robin Williams test footage broke our hearts, and his daughter’s too

Sarah Finnan

California Cool: This Irish-built contemporary home is a music lover’s dream
California Cool: This Irish-built contemporary home is a music lover’s dream

IMAGE

We need to just stop commenting on other people’s bodies
We need to just stop commenting on other people’s bodies

Megan Burns

18 of Dublin’s best cheap eats
18 of Dublin’s best cheap eats

Ali Dunworth

Myleene Klass: The trauma of miscarriage ‘never goes away’
Myleene Klass: The trauma of miscarriage ‘never goes away’

Sarah Finnan

We all woke up this morning and played Adele’s new song, right? Here’s what we know about the upcoming album
We all woke up this morning and played Adele’s new song, right? Here’s what we...

Megan Burns

Are you a new startup or an SME looking to scale up? These 3 industry leaders could make all the difference to your bottom line
Are you a new startup or an SME looking to scale up? These 3 industry...

Shayna Sappington

The Writing Shed: Author Catherine Talbot on her creative space, writing routine and everything in between.
The Writing Shed: Author Catherine Talbot on her creative space, writing routine and everything in...

Sophie Grenham

Image / Beauty

Following beauty trends is over, and here’s why


by Aisling Keenan
04th Feb 2019
blank

Beauty trends are great… sometimes. Lately, the power is shifting back to the individual, and ignoring trends is more en ce moment than following them


I’ll admit, I’m scared of beauty trends. That’s probably not something a beauty editor should divulge, but it’s the truth. When I saw the return of the heavily lined, brown ’90s lip, I shuddered. When everyone was pencilling their eyebrows into a stencil and coming out with perfectly angular results, I did my best to avoid trialling them.

You do you

Which is why, at the MAC SS19 trend presentation last week in Brown Thomas, I was beyond relieved to hear two of MAC’s most senior artists say that following trends to the letter is firmly played out.

Terry Barber is MAC’s Head of Make-up Artistry, having been with MAC for 17 years, and Lesley is Ireland’s own MAC Senior Artist and has worked with MAC since 1997. Safe to say they both know their stuff at this stage, I think. They confirmed what I suspected was the truth – that in 2019, beauty is about the individual.

 

 

View this post on Instagram

 

A post shared by Lesley Keane (@lesleykeanemac) on

An ongoing story

“The trend is, there are no trends. Respecting the individual is what it’s about,” says Lesley. “This is the reason products like the Groundwork Paint Pot are iconic – they are so basic and can be used in a versatile way on anyone,” she continues.

The freedom to create whatever look you want is the focus, for spring and into summer. If you want to go full-on Instagram glam, do it with pride. If you want to bleach your brows and wear only rust coloured lipstick, again, it’s all about you.

“Beauty is an ongoing story instead of cut and dried trends,” says Terry Barber. “Beauty at the moment is there to enjoy. It had become a diagram and a chore, the fun had gone out of it. An “if you can’t achieve this level, don’t bother” sort of thing, but now there’s something free loose effortless about being able to put a more casual look on,” he continues.

Skin tailoring

While strict trend following is out, something that make-up artists are really honing in on at the moment, both backstage at Fashion Week and with their clients, is skin tailoring, Lesley told me. It’s all about being more like an artist when it comes to prepping skin – so having a few different shades and textures of base, and really examining what needs to go where, using clever placement and leaving some parts bare will give you the ultimate in natural but perfected skin.

Also Read

Hyram
BEAUTY
Inside the beauty routine of Hyram Yarbro, the Internet’s most powerful skinfluencer

Hyram Yarbro, ex-Mormon turned the Internet’s most powerful skinfluencer has a combined following of over 12 million and can make...

By Holly O'Neill

perfume
BEAUTY
The history of perfume, from Cleopatra to the Bible

The perfume industry as we know it came into being around the 1870s when scientists created new materials to add...

By Holly O'Neill

hair
BEAUTY
“I didn’t really understand what my hair meant to me until it was gone”

Hair is so much more than what we see in the mirror. It’s linked intrinsically to who we are, to...

By Holly O'Neill

Halloween
BEAUTY
Halloween nail art inspiration to get you in the spooky spirit

The spookiest Halloween nails to get you in the eerie spirit. Last year, costumes only came in handy if you’ve...

By Holly O'Neill

blank
BEAUTY
This miracle, unisex skin product should be stocked in every couple’s bathroom

Don’t fall for the infamous ‘pink tax’ – this unisex beauty product works wonders on all skin types. Enter the...

By Shayna Sappington

menopause
BEAUTY
Mastering menopause: the expert guide to skin treatments

Menopause. Sigh. No matter how you try to dress it up it, menopause is a word that’s possibly one of...

By Melanie Morris

blank
BEAUTY
WIN a hair makeover with renowned hair stylist Melvin Royce Lane

Enter for you chance to WIN a complete hair makeover from the talented Australian hair stylist Melvin Royce Lane.Tired of...

By Shayna Sappington