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What to make this weekend: Saturday night dinner for less than €6
What to make this weekend: Saturday night dinner for less than €6

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Take a tour of Made.com founder’s chic London pad
Take a tour of Made.com founder’s chic London pad

IMAGE Interiors & Living

The benefits of batch cooking, from more time to more money
The benefits of batch cooking, from more time to more money

IMAGE

It’s time to learn your attachment style…and how it’s impacting your relationship
It’s time to learn your attachment style…and how it’s impacting your relationship

Mairead Heffron

Maisie Williams, Jennette McCurdy, Drew Barrymore and the plight of abusive parents
Maisie Williams, Jennette McCurdy, Drew Barrymore and the plight of abusive parents

Sarah Gill

Supper Club: This delicious French Onion Soup makes for a seriously tasty lunch
Supper Club: This delicious French Onion Soup makes for a seriously tasty lunch

Jennifer McShane

October Event Guide: Festivals of food, art, comedy, jazz, and all things Halloween are on the horizon
October Event Guide: Festivals of food, art, comedy, jazz, and all things Halloween are on...

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Duvet Day: Sustainable Irish sleepwear brands to help you sleep well
Duvet Day: Sustainable Irish sleepwear brands to help you sleep well

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Image / Beauty

Dear Beauty Brands, Take Note Of This Genius Move and Repeat It


By Niamh ODonoghue
10th Jan 2017
Dear Beauty Brands, Take Note Of This Genius Move and Repeat It

There are two things in this world that we love: good beauty products?and nostalgia.

So when we learned about the collaboration between beauty favourites Clinique and our childhood favourite Crayola (!!!), we reacted similarly to how a child would with a new toy.

Apart from the subtle and attractive – very “Clinique”? colourways (10 of them) there’s nothing overly spectacular about this collab. But the marketing move is pure and simple brilliance.

There has been nothing new or fancy added to the already best-selling Clinique Chubby Sticks, but I mean we’re literally taking a walk down memory lane; except at the end of it, we get a reliable and trustworthy product.

They’ve even cleverly named the Chubby Sticks with good old-fashioned Crayola names like “Tickle Me Pink” and “Mango Tango”?(*internal squeal*).

If you dug deeper into it, you’d probably find that neither Clinique or Crayola invested a whole amount of money or time into the project because they have confidence that it will sell itself; and we’re betting that they’re correct.

It’s smart branding and excellent marketing, and it opens up the endless opportunity for future collaborations. Clinique X My Little Pony, anyone?

Clinique Crayola Chubby Stick is on sale?for a limited time at all Clinique counters nationwide and online from February 3rd, and are priced at €20.50 each.