Read an extract from Kevin Barry’s new title, The Heart in Winter
Read an extract from Kevin Barry’s new title, The Heart in Winter

Sarah Gill

This enchanting red brick home in Delgany is on the market for €1.6 million
This enchanting red brick home in Delgany is on the market for €1.6 million

Sarah Finnan

This Blackrock bungalow proves that you can create more space without extending
This Blackrock bungalow proves that you can create more space without extending

Megan Burns

The new COS x Tabata Shibori collection epitomises laid-back summer dressing
The new COS x Tabata Shibori collection epitomises laid-back summer dressing

Sarah Finnan

Polynucleotides: everything to know about the ‘salmon sperm’ injectables
Polynucleotides: everything to know about the ‘salmon sperm’ injectables

Lizzie Gore-Grimes

Ask the Doctor: ‘Can a child with chickenpox spread shingles to elderly family members?’
Ask the Doctor: ‘Can a child with chickenpox spread shingles to elderly family members?’

Sarah Gill

Celebrate 30 years of Barretstown at their special gala this September
Celebrate 30 years of Barretstown at their special gala this September

IMAGE

Garden accessories to blend your indoor and outdoor spaces this summer
Garden accessories to blend your indoor and outdoor spaces this summer

Megan Burns

This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25 million
This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25...

Sarah Finnan

This Howth home has been given a bright, airy refurb
This Howth home has been given a bright, airy refurb

Megan Burns

Image / Beauty

Amazon are launching their own skincare range


By Hannah Hillyer
23rd Mar 2019
Amazon are launching their own skincare range

Amazon… as you name it, they sell it. That thriller you keep hearing about? Add to basket. Your Dad’s birthday present? Add to basket. A cool cheese grater thing you don’t really need? Add to basket. Soon you’ll be able to include Amazon’s own range of beauty products to the myriad of random things available on the site, in an unexpected product launch from the company.

Although beauty and skincare products were already available to buy from Amazon, there were no hints at them launching their own line of skincare. So what can we expect from the range?

The launch will include 12 products under the name Belei, coming from the words “believe” and “beauty”. In even better news the range is super affordable with prices all under £30, so a great option if you want to try something new and not break the bank.

Belei Ferulic Acid + Vitamins C and E Serum

The 12 products include everything you could need in your beauty routine: serum, moisturiser, face cream, suncream and more. Like every skincare launch these days, the products are very ingredients-focused which is what every 2019 beauty buff wants to hear. All the good ones are on the list including ingredients we love like vitamin C, hyaluronic acid, retinol and charcoal.

Belei Charcoal Balancing Mask

Kara Trousdale, Head of Beauty for Private Brands on Amazon.com has said they “took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.” The products are also not tested on animals as well as containing no fragrance, parabens or sulfates, a must for most beauty savvy consumers.

Belei Hydrating Hyaluronic Acid Serum

It seems we can barely blink these days without the launch of a new skincare or make-up brand, prompting the question: do we need yet another? From a company successful at creating the Echo, not eye-cream, we’ll have to give these a whirl before we can give them our seal of approval and knowing what the Amazon review section can be like, we’ll know soon enough how well the products work.