By Holly O'Neill
03rd May 2017
03rd May 2017
PARIS, FRANCE - MARCH 03: Binx Walton walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Fall/Winter 2016/2017 on March 3, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
If you were in a sweat when Balmain announced a H&M collaboration and were gutted to miss out, fret not. L’Or?al Paris and Balmain are collaborating for a capsule collection of LOr?al Paris’ bestselling Colour Riche lipsticks. There will be twelve shades, launching this September. The lipsticks, advertising and packaging will all be designed by Balmain’s creative director Olivier Rousteing.
“L’Or?al Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” Rousteing told Vogue. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”
The Colour Riche lipsticks will be available in three new colour themes and selected Balmain Paris stores and select retailers worldwide will showcase a limited edition ?jewel? edition.
Olivier Rousteing became one of the first creative directors of a luxury label to launch a personal Instagram feed, ?where he reaches 4.5million followers, on his personal account. The Balmain?official?account?has?6.8million Balmaniac?followers, who leave?tens of?thousands of?likes in minutes – particularly on pictures?including the?hashtag BalmainArmy, which?includes everyone from Hadids and Jenners?to?original supers Cindy Crawford and Claudia Schiffer, so be prepared to see a Balmain x Colour?Riche lipstick coming soon to an Instagram feed near you.
?With L’Or?al Paris, Rousteing brings the raw creativity with which he has reinvented Balmain, from the Paris runways to his first ever beauty collection,? L’Or?al Paris said in a statement. ?The crossroads of high fashion and affordable beauty, the Balmain aesthetic reaches a new audience through the world’s most-loved lipstick: Color Riche. N?1 globally, a Color Riche lipstick is sold worldwide every 3 seconds.?
L’Or?al Paris are the official partner of Paris Fashion Week for next season, so?with this accessible beauty and high fashion collaboration, you’ll be able to choose the shades you like from the runway later this year.
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