3 New Hero Products From Urban Decay

And now for some hotly anticipated beauty news. There’s not one, not two, but THREE new beauties from Urban Decay and just as their Perversion mascara and their Naked palettes have earned themselves cult status, these too will no doubt add to their brand’s unwavering strength.

First up, they’ve got brand new 24/7 Waterline Eye Pencils. Developed in five strong shades (black ‘legend’, charcoal ‘mood’, navy ‘push’, brown ‘rail’ and green ‘street’) what you’ve got here is a collection of pencils designed specifically for the inner rim of your eye (your upper lash line, between your eyelashes and your eye). It’s super creamy, it’s demi-matte, it’s waterproof (hallelujah) and it lasts all. Day. Long. Very few pencil liners can make this claim, though they all try, but Urban Decay’s offering really do stay put.

Normally, we’ve got a habit of sticking to a strong black liner, and, to be honest, we rarely consider applying a liner to our waterline, but if it’s a subtle, eye-catching look that you’re after, and you can’t be bothered with eyeshadow, nothing turns heads quite like a slick of green or blue liner to make your own peepers pop. €18.50 per pencil.

Next up we’ve had a whirl of their 24/7 (everything lasts 24/7 should you want it to) Glide-On Lip Pencil which also comes in five new shades. From a deep berry wine (Blackmail) to a bright purple (Bittersweet) and some more neutral tones in between, these work just as well as their liners. Where other lip pencils can often dry out your smackers, these are, again, super creamy. Never dry or cakey, the real USP here is that they promise to stay put no matter what you’re doing. So go forth and smooch, pout, smack, nibble and lick to your heart’s content. Made with vitamin E, jojoba oil and cottonseed oil, your lips can expect to be both defined and nourished. Winning combination if you ask us. €18.50

Saving the best for last, we have the latest shade from the Naked Illuminator. For those who want that ‘gorgeous, just-got-Naked glow all over (when you haven’t actually done the deed), it’s time to get Lit’. This suitably shimmery bronzing powder works for both your face and body, and it’s as universal as they come, working on both pale and darker skin. It’s got a gorgeous lightweight feel to it and the last thing you’ll feel is caked. Simply dust yourself with a veil of this silky powder and behold the light-reflecting particles that create a luminous, radiant look. And one that lasts – you guessed it – 24 hours. €29.50

Available in Debenhams and House of Fraser at Dundrum Town Centre.