The new ghd pink collection donates to the Irish Cancer Society

For the 17th year in a row, ghd is turning pink for their annual limited edition ghd collection. With these collections, they’ve raised over $20 million for breast cancer charities globally.

There are three tools in the pink collection – the platinum+ styler, ghd gold styler and ghd helios professional hairdryer – all dressed in, you guessed it, bubblegum bright pink, with rose gold details.

The focus of the campaign is to educate and remind women to donate some mirror time and self-check their boobs, every month. ‘Take Control Now’ is embossed on the collection, to remind you every time you use their hair tools to self-check.

In need of a new hair tool? The ghd helios professional hairdryer, €169, leaves hair 30% shinier and the platinum+ styler and gold styler both give salon-quality results. With €10 from every limited edition styler sold donated to the Irish Cancer Society, not only will you have a regular reminder and super sleek shiny hair, but you’ll also be supporting a great cause.

The new ghd collection is available now with €10 from every pink limited-edition purchase going to Irish Cancer Society.

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