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Team IMAGE on the morning habits they never skip

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WIN the entire No7 Prime Forever skin preservation range

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Meet the winners of the IMAGE PwC Businesswoman of the Year Awards 2026

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WIN a Casamigos cocktail kit to celebrate World Paloma Day in style

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Shaping the future of Irish women’s rugby in Ireland

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WIN a Dragon Diffusion handbag worth €420

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Image / Self / Real-life Stories
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‘Wealthy people found anecdotes about my life funny, my clothes shabby chic’


by Kate Demolder
31st Jan 2022

When Kate Demolder started university back in 2011, she found herself amongst people with a level of wealth she'd never considered. They spent summers sailing, were pursuing courses she’d never considered, had no rental woes and knew just how to cook coq au vin. Looking back now at the "big jump" she made from rural Kildare to the big smoke, she sees how she allowed these peers to shape her own self-identity for many years.

Until recently, one of the best-kept secrets in my life, even to myself, was that meeting rich people changed my life. Their kind of rich – or perhaps, wealth – was the one that was generational, remarkable and yet unremarkable, luxurious and leisurely, indeterminate by counting. I’d meet them in university, when sharing the same bottles of special offer WKD offered to us at events; sitting in the same coffee shops drinking tea; or returning...

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