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CULTURE

This is how the muddle with Twitter will affect you


by Amanda Cassidy
12th Nov 2022
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A vanity project gone horribly wrong?  A groundbreaking renewal of the 400 million user strong platform? An overnight decimation of carefully built brand presence? A community shattered? Yes, Twitter can be terrible. But for some it's also vital, writes Amanda Cassidy

We had the Banana Bread Revival of 2020, the Great Resignation of 2021. Now, we face into the Twit Twitter Takeover of 2022 – the year many realised the extent of their social media Stockholm syndrome. Chaos Even the experts are unsure of the way this will pan out. In the wake of Elon Musk buying Twitter, threatening bankruptcy, laying off more than half its 7500 employees and start-stoping it’s new Blue Tick subscription service,  it’s...

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