What I Spend at Christmas: The 37-year-old digital marketer earning €25k who isn’t buying presents for her siblings
What I Spend at Christmas: The 37-year-old digital marketer earning €25k who isn’t buying presents...

IMAGE

Christmas jumpers you’ll want to wear year-round, not just for one night
Christmas jumpers you’ll want to wear year-round, not just for one night

Holly O'Neill

Dakota Johnson gave Olivia Colman her first tattoo and we’re going to need more details
Dakota Johnson gave Olivia Colman her first tattoo and we’re going to need more details

Sarah Finnan

4 turnkey-ready family homes in Dublin, Cork, Galway & Donegal for less than €300k
4 turnkey-ready family homes in Dublin, Cork, Galway & Donegal for less than €300k

Lauren Heskin

A mother’s story: The loss of a son, a premature baby girl and the reality of the NICU
A mother’s story: The loss of a son, a premature baby girl and the reality...

Jennifer McShane

WIN a festive hamper full of Lily O’Brien’s chocolates
WIN a festive hamper full of Lily O’Brien’s chocolates

IMAGE

Meghan Markle has won another battle with the tabloids
Meghan Markle has won another battle with the tabloids

Megan Burns

8 non-traditional Christmas movies we always watch during the festive season
8 non-traditional Christmas movies we always watch during the festive season

Jennifer McShane

A man’s fertility diary: ‘When will it be my turn to tell the lads some good news?’
A man’s fertility diary: ‘When will it be my turn to tell the lads some...

IMAGE

The IMAGE Advent Calendar has arrived with LOTS of prizes to give away
The IMAGE Advent Calendar has arrived with LOTS of prizes to give away

IMAGE

Image / Breaking Stories

This is why #CancelNetflix is trending


By Holly O'Neill
11th Sep 2020
This is why #CancelNetflix is trending

Why is #CancelNetflix trending? Netflix has done French film ‘Cuties’ a disservice with an ill-advised poster and description that has muddied the message of the coming-of-age story


Last month, Netflix apologised and removed a poster for the French film Mignonnes (or Cuties in English) after widespread backlash to the hyper-sexualising of children.

The French version of the poster showed a group of children with shopping bags. The Netflix poster depicted a group of children twerking in cheerleader outfits, with a description that said the protagonist Amy “becomes fascinated with a twerking dance crew” and in an attempt to join them, she “starts to explore her femininity, defying her family’s traditions”. Netflix has now deleted this description.

If you are wondering how Netflix could have made such an ill-advised faux-pas by choosing to platform a film that Twitter is calling “morally and ethically reprehensible”, they haven’t really. Naturally, because of the Internet, the poster’s lack of context has led Cuties to be criticised of the very thing the film is against, and there have been over 200,000 tweets calling to #CancelNetflix. There’s also a petition demanding the film be removed from the platform, which has received more than 350,000 signatures.

Directed by French-Senegalese director Maimouna Doucoure, Cuties, which received a director’s award at Sundance Film Festival, started streaming on September 9. Cuties follows 11-year-old Parisian Amy (Fathia Youssouf), in a coming-of-age story about a young girl finding her place in the world between social media’s pressures, a conservative model of femininity under her Senegalese family and the liberated version of her dancing friends.

Actress Tessa Thompson (Avengers: Endgame) has praised the film, saying it “gutted” her at Sundance Film Festival. “It introduces a fresh voice at the helm. She’s a French Senegalese Black woman mining her experiences. The film comments on the hyper-sexualization of preadolescent girls. Disappointed to see the current discourse. Disappointed to see how it was positioned in terms of marketing. I understand the response of everybody. But it doesn’t speak to the film I saw.”

Cuties is a social commentary against the sexualisation of young children,” said a Netflix spokesperson. “It’s an award-winning film and a powerful story about the pressure young girls face on social media and from society more generally growing up, and we’d encourage anyone who cares about these important issues to watch the movie.”

Photography by Netflix.

Read more: Love them or hate them, not Keeping Up With The Kardashians is the end of an era

Read more: Meet the Killarney-born star of Netflix’s new psychological horror film

Read more: 8 vintage wedding gowns inspired by Lily Allen’s Vegas dream dress