‘After 12 years of rejections, I owe my writing career to these three things’
‘After 12 years of rejections, I owe my writing career to these three things’

Amanda Cassidy

Ryan Reynolds and Blake Lively’s first date sounds adorably awkward
Ryan Reynolds and Blake Lively’s first date sounds adorably awkward

Lauren Heskin

7 brilliantly uplifting films worth watching this weekend
7 brilliantly uplifting films worth watching this weekend

Jennifer McShane

Sea swimming essentials every first-timer should have on their list
Sea swimming essentials every first-timer should have on their list

Sarah Finnan

Calling all biscuit lovers! We’re giving away a hamper of Maltesers biscuits
Calling all biscuit lovers! We’re giving away a hamper of Maltesers biscuits

Lauren Heskin

Would you tell a friend if they’d gone overboard with Botox or fillers?
Would you tell a friend if they’d gone overboard with Botox or fillers?

Amanda Cassidy

What to make this weekend: A grown-up ice-cream sundae
What to make this weekend: A grown-up ice-cream sundae

Meg Walker

How to stop procrastinating what you know you have to face
How to stop procrastinating what you know you have to face

Niamh Ennis

Step off the hamster wheel of dieting: an in-depth guide to intuitive eating
Step off the hamster wheel of dieting: an in-depth guide to intuitive eating

Melanie Morris

Ouai x Byredo is back with more scented haircare
Ouai x Byredo is back with more scented haircare

Holly O'Neill

Image / Breaking Stories

This is why #CancelNetflix is trending


by Holly O'Neill
11th Sep 2020
blank

Why is #CancelNetflix trending? Netflix has done French film ‘Cuties’ a disservice with an ill-advised poster and description that has muddied the message of the coming-of-age story


Last month, Netflix apologised and removed a poster for the French film Mignonnes (or Cuties in English) after widespread backlash to the hyper-sexualising of children.

The French version of the poster showed a group of children with shopping bags. The Netflix poster depicted a group of children twerking in cheerleader outfits, with a description that said the protagonist Amy “becomes fascinated with a twerking dance crew” and in an attempt to join them, she “starts to explore her femininity, defying her family’s traditions”. Netflix has now deleted this description.

If you are wondering how Netflix could have made such an ill-advised faux-pas by choosing to platform a film that Twitter is calling “morally and ethically reprehensible”, they haven’t really. Naturally, because of the Internet, the poster’s lack of context has led Cuties to be criticised of the very thing the film is against, and there have been over 200,000 tweets calling to #CancelNetflix. There’s also a petition demanding the film be removed from the platform, which has received more than 350,000 signatures.

Directed by French-Senegalese director Maimouna Doucoure, Cuties, which received a director’s award at Sundance Film Festival, started streaming on September 9. Cuties follows 11-year-old Parisian Amy (Fathia Youssouf), in a coming-of-age story about a young girl finding her place in the world between social media’s pressures, a conservative model of femininity under her Senegalese family and the liberated version of her dancing friends.

Actress Tessa Thompson (Avengers: Endgame) has praised the film, saying it “gutted” her at Sundance Film Festival. “It introduces a fresh voice at the helm. She’s a French Senegalese Black woman mining her experiences. The film comments on the hyper-sexualization of preadolescent girls. Disappointed to see the current discourse. Disappointed to see how it was positioned in terms of marketing. I understand the response of everybody. But it doesn’t speak to the film I saw.”

Cuties is a social commentary against the sexualisation of young children,” said a Netflix spokesperson. “It’s an award-winning film and a powerful story about the pressure young girls face on social media and from society more generally growing up, and we’d encourage anyone who cares about these important issues to watch the movie.”

Photography by Netflix.

Read more: Love them or hate them, not Keeping Up With The Kardashians is the end of an era

Read more: Meet the Killarney-born star of Netflix’s new psychological horror film

Read more: 8 vintage wedding gowns inspired by Lily Allen’s Vegas dream dress

Also Read

blank
BREAKING STORIES
Keira Knightley gave an interview about sexual harassment… while being followed by a man she didn’t know

She may be a big Hollywood star, but Keira Knightley’s experiences of harassment aren’t as far removed from reality as...

By Sarah Finnan

Katie Sanderson Kitchen Shantanu Starick Smart Storage
INTERIORS
Low-effort, low-budget storage ideas to try during lockdown

Integrated and seamless storage might be the dream, but what do you do when that isn’t an option? It’s easy...

By Amanda Kavanagh

chewing gum ad
CULTURE
Extra chewing gum vibes off Harry Style’s ‘Watermelon Sugar’ in their post-Covid ad dedicated to touching

Extra have just released a new chewing gum ad of a post-pandemic (and turned-on) world and it’s safe to say,...

By Sarah Finnan

Kim Kardashian Kate Moss
CULTURE
Kim Kardashian and Kate Moss ‘catch up’ at the Vatican and we have many, many questions

Kim Kardashian joined Kate Moss and her 18-year-old daughter Lila Grace for a private tour of the Vatican.Kim Kardashian and...

By Sarah Finnan

kitchen countertops
INTERIORS
The pros and cons of stone, concrete, steel, solid surfaces and timber kitchen countertops

There is so much choice when it comes to your kitchen countertops – what material you want and how much...

By Lauren Heskin

blank
CULTURE
10 binge-worthy TV shows worth re-watching if you need a Covid-19 break

The Fall The brilliant psychological thriller examines the lives of two hunters – one is a serial killer (Jamie Dornan)...

By Jennifer McShane

Love Island
CULTURE
‘Love Island’ week one – The good, the bad and the ugly

‘Love Island’ returned to TV screens earlier last week, introducing the world to a whole new batch of swimsuit-clad islanders.We’re...

By Sarah Finnan