Social pictures: the launch of No7 Laboratories' new serums

Irish media gathered for the launch of the newest members of the No7 Laboratories serum family - The Firming Booster Serum and the Dark Spot Correcting Booster Serum.

These fast-acting specialist serums get to work beneath the surface to visibly transform skin’s condition; giving better results than thought possible from skincare alone, and supporting natural beauty to shine through.

The No7 Laboratories Firming Booster Serum, powered by four times more firming complex than existing No7 serums gets right into the areas where you see a loss of firmness, lifting and tightening the skin, thanks to hyaluronic acid, hibiscus seed extract, which supports the elasticity of the skin, plus No7 Laboratories’ secret sauce - Matrixyl 3000 Plus.

Related: 'You can see a difference': Amanda Byram swears by this No7 serum

The No7 Laboratories Dark Spot Correcting Booster Serum, on the other hand, targets uneven skin tone, pigmentation and dark spots, with a study showing that 75% of 195 women who tried the serum over eight weeks said their age spots, dark spots or other areas of pigmentation appeared faded.

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"At No7, we are thrilled to celebrate this extraordinary generation of women and to develop products which are designed to target their specific concerns by working with skin’s natural repair process to truly allow their skin, and their natural beauty, to shine through," said senior skin scientist Dr Ellie Bradley.

Go behind the scenes at the event here and check out the guests in attendance at the launch in the gallery above.

Photographs by Kieran Harnett.

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