Vogue Williams on the at-home tech gadgets that make life easier
Vogue Williams on the at-home tech gadgets that make life easier

Vogue Williams

Why you need to try a ‘brain dump’ before bed
Why you need to try a ‘brain dump’ before bed

Maureen Hoey

Inside this peaceful Pond Cottage and Lake House on the market for €1.25 million
Inside this peaceful Pond Cottage and Lake House on the market for €1.25 million

Sarah Finnan

Co-owner of Brickyard Simon Moore on his life in food
Co-owner of Brickyard Simon Moore on his life in food

Sarah Gill

Women in Sport: Irish professional footballer Abbie Larkin
Women in Sport: Irish professional footballer Abbie Larkin

Sarah Gill

Josh O’Connor’s new movie and Zoë Rocha’s Netflix series – what to watch this week
Josh O’Connor’s new movie and Zoë Rocha’s Netflix series – what to watch this week

Sarah Finnan

How to navigate your friendships when your priorities change
How to navigate your friendships when your priorities change

Niamh Ennis

With a swimming pool, wine cellar, gym and sea views, this Killiney home is on sale for €5.95 million
With a swimming pool, wine cellar, gym and sea views, this Killiney home is on...

Megan Burns

Irish stylist and creative director Katie-Ruby Robinson on her vintage favourites
Irish stylist and creative director Katie-Ruby Robinson on her vintage favourites

Sarah Gill

This 10 minute exercise reduces daily stress, says Dr Clodagh Campbell
This 10 minute exercise reduces daily stress, says Dr Clodagh Campbell

Shayna Sappington

Image / Editorial

Who’s Who At Penneys Autumn Launch ’15


By IMAGE
30th Jun 2015

Louise O'Reilly and Holly White

Who’s Who At Penneys Autumn Launch ’15

See More Photos
Though the prospect of colder weather and shorter days does little to excite us, there is one distinct bonus to?the colder months’ approach: fashion. Just this weekend, we had the pleasure of checking out all that’s in store for autumn 2015 at Penneys; boy, are you in for a treat. Femininity returns with a velocity this season, seen in sleeker silhouettes with a new attention to texture and detail. Continuing on from summer, layering plays an important role for autumn €15. From contemporary tailoring to Nordic casuals, a layered silhouette of the season’s key items builds a strong statement for the chillier months ahead.

Bohemia stays strong, shifting to a bolder aesthetic for autumn in Fitzrovia. There are two sides to this 70’s inspired story. Crisp tailored capes worn back with dark denim flares allow for a more elegant sophisticated edge while the layering of elongated faux fur gilets and suedette maxi skirts nod towards a folksier relaxed feel. The classic palette is rich in neutral tones with the fine gauge roll-necks underpinning the look becoming the stand out layering piece.

Nostalgia picks up pace in Dark Victoriana, our decadent, romantic trend. High ruffle necklines enhance the 19th century feel to this dark glam story. Dresses worn in both midi and maxi lengths deliver an ethereal elegance counter balancing the sheer nature of the lace fabrications running throughout. Moody lace and plush velvets in a brooding palette of deep berry tones and rich gothic blacks are lifted with luxuriously rich creams. Accessories are soft and feminine with lace up heels further enriching this Victorian movement.

Frontier makes knitwear its hero with ribbed, sheared and fringed pieces wrapping, draping and cocooning. The emphasis on layering for this season continues here while classic styling with a masculine leaning reigns through. Chunky knits in voluminous proportions are worn over classic five pocket jeans for this casual, relaxed silhouette. Camel and warm grey’s bring added luxe to this story when paired back with Ivory and soft blue denims. The sumptuous, snug staples balance and ground the fiercer elements of the bohemian and nostalgic trends for a striking contrast.

Primark’s AW15 collection is a love letter to the season ahead – empowering, beautiful and fearless.

#ICYMI: Win €500 to spend at Penneys