Inside Adwoa Aboah’s beauty routine
Inside Adwoa Aboah’s beauty routine

Holly O'Neill

‘It was such a beautiful script, we wanted it to look gorgeous on screen’
‘It was such a beautiful script, we wanted it to look gorgeous on screen’

Jennifer McShane

Coops the Label: The beautiful new intimates line to rival that of Kim K
Coops the Label: The beautiful new intimates line to rival that of Kim K

Sarah Finnan

This Blackrock Victorian villa is on the market for €2.85 million
This Blackrock Victorian villa is on the market for €2.85 million

Megan Burns

‘It was a campaign about reproductive rights. But it transcends and becomes a question about how we treat women in our society’
‘It was a campaign about reproductive rights. But it transcends and becomes a question about...

Jennifer McShane

Finding the perfect work-life balance: Magic or myth?
Finding the perfect work-life balance: Magic or myth?

Sinead Brady

Adare Manor review: We found the most luxurious mother-to-be treat in Ireland
Adare Manor review: We found the most luxurious mother-to-be treat in Ireland

Dominique McMullan

WATCH: The trailer for the new Monica Lewinsky crime series is here
WATCH: The trailer for the new Monica Lewinsky crime series is here

Jennifer McShane

It looks like Electric Picnic isn’t going to go ahead this year after all
It looks like Electric Picnic isn’t going to go ahead this year after all

Sarah Finnan

Everything we know about Netflix’s must-see series ‘Inventing Anna’
Everything we know about Netflix’s must-see series ‘Inventing Anna’

Jennifer McShane

Image / Editorial

When did tampons become offensive?


by Holly O'Neill
29th Jul 2020
blank

Give me strength


People of Ireland, this is a public service announcement.

There are 84 people on this island of saints and scholars who believe that a tampon ad is offensive.

There are actually more than that. The Advertising Standards Authority of Ireland (ASAI) have advised that a Tampax advertisement should not be run again after they received 84 complaints. Those 84 complaints do not include (!) those who claimed the ad was demeaning to women (stop it), contained sexual innuendo (stop it right now) or was unsuitable for children (this is hell). Won’t someone think of the men who have, of course, never experienced bloodshed on their tv screen?

These people walk amongst you. They drive, they raise children, they vote.

Some believe that how the ad discusses periods, something that happens to half of the global population once a month, every month since the beginning of time, was offensive, and used an inappropriate manner to discuss a “sensitive” topic. Is there no end to the stupidity of 2020?

This feels like a story my mother would tell me happened in the 70s.

The ad in question is, at it’s most offensive, a bit cringe. It’s still a whole lot less cringe than your standard tampon ad of a glossy woman with dead eyes grinning gormlessly while playing tennis or running a marathon or standing on a mountain with some message of female empowerment and hashtag girlboss messaging fumbled in for good measure.

Or even worse, those ads that have an inexplicable blue liquid drowning the pads. Why is blue more palatable than red? Do you think those ads might have something to do with the fact that only 27 percent of chair, chief executive or managing director roles are occupied by women in the advertising industry? That men would rather see us throw a fist into the air on top of a mountain than consider that people have messy, dirty, bloody periods every month?

What the ad has been applauded for is for having an open and honest discussion about periods, something clearly still relevant when we have blue-liquid-period ads or people who think a very entry-level conversation about tampons is offensive.

This is just further evidence that education and openness around menstrual health and hygiene is more imperative than ever. At the very least, this ad would help some teenager who stuffs her tampon up her sleeve to hide it, or turns the hand dryer on in the bathroom so you won’t hear her pad rustle, who is too shy to ask why her tampon hurts.

For posterity, please allow me to transcribe for you the grisly, gory details of tampon application that has rattled the complainants so much that they watched the ad and took the time from their lives to lodge a complaint;

“Tell me. How many of you ever feel your tampon? You shouldn’t. It might mean your tampon isn’t in far enough. You gotta get them up there, girls. Not just the tip. Up to the grip.”

That’s it.

I would pay to find out the gender pay gap of these complaints.

Apologies to those who were so agonized to find out tampons can be inserted incorrectly and feel uncomfortable. Imagine how tired we are.

You can watch the Tampax ad below. Warning: apparently, some people may find it offensive.

Photography by Tampax.

Read more: Ganni’s cult summer dress now comes in rainbow colours

Read more: “Multiple miscarriages or pregnancy loss is a lonely place”

Read more: Irish journalist Mary Fitzgerald reflects on her 13-year career reporting from active war zones

Also Read

blank
EDITORIAL
‘Totally allowed but totally shouldn’t: Welcome to the Great Irish Pandemic Paradox’

In a time when cool heads are needed – it’s more than the current heatwave that’s melting minds, writes Amanda...

By Amanda Cassidy

blank
IMAGE WRITES
The sexist commentary at Wimbledon still remains a problem

Wimbledon in 2021 and once again female athletes are singled out on the playing field, a great deal of the...

By Jennifer McShane

brain
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE

blank
EDITORIAL
“A slap in the face for all the victims”: Outcry over Bill Cosby’s release from prison

This is why rape victims think twice before coming forward, writes Amanda Cassidy He was once known as “America’s Dad”...

By Amanda Cassidy

blank
EDITORIAL
I’ve been ugly and beautiful and the difference is depressing

When I was 12 I wrote a story about two girls who were best friends. One girl, the main character,...

By Sophie White

blank
BREAKING STORIES
Supermodel Naomi Campbell becomes a mum at 50

The first-time mum shared the news on social media today.   Supermodel Naomi Campbell has announced that she has become a mother....

By Jennifer McShane

house for sale in Rathmines
EDITORIAL
This beautifully finished end of terrace on Rathmines Road is on the market for just over the million mark

Built around 1860, the Victorian house for sale in Rathmines has all of the period features you would expect with...

By Lauren Heskin