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WATCH: Irish singer Aimée’s new video is a powerful ode to body positivity

by Edaein OConnell
28th Jul 2020

A new music video by Irish singer-songwriter Aimée is inspiring others to accept their insecurities and to love their flaws

Irish singer-songwriter Aimée has released the official music video for her new single ‘Naked’ and it’s a celebration of the body and person in all forms.

Featuring the Dublin singer’s family, friends, followers, and fans, the video, shot entirely at home, is impactful, inspiring, and needed in a world where perfection has become the ideal.

Lockdown was a time where daily challenges and worries were amplified and Aimée wanted to create a video to reassure her following that they were not alone in feeling less confident and more insecure. 

“I decided to create a video that speaks to every single person that feels this way,” she says. “To let them know they are not alone and they should feel beautiful just as they are. Take away the makeup, take away the layers, and love yourself … completely Naked!” 

In the hope to inspire others to accept their insecurities and to love their flaws, Aimée invited her online following to be part of the video – which was shot at home by each individual.

“I asked for them to send me videos of themselves talking about their vulnerabilities and sharing their insecurities. I was not expecting the response, I was blown away. I then sent them all a tutorial on how to shoot their shots, talking them through how to do it from home. What they sent back to me literally blew me away. It exceeded all of my expectations. Hearing people’s stories and seeing all of their beautiful faces inspired me in a whole new way.”

The final result is a homage to the body form featuring over 20 inspiring individuals and champions all genders, identities, ethnicities, and body shapes.

Aimée explains, “The message behind my single ‘Naked’ is about finding somebody that loves you for all of the things you are trying to hide. About finding the confidence to be vulnerable and to break down your barriers. And so, the concept of the video is to show these vulnerabilities, flaws, and to show that there is true beauty in doing so.”

Naked is out now 

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