Advertisement
21st Nov 2018
After almost 80 years, the US edition of Glamour will cease regular print publication, making it the latest women’s glossy magazine to move away from print to entirely digital.
Condé Nast, the publisher of many iconic magazines such as Vogue, Vanity Fair and GQ, made the announcement on Tuesday. The move comes after Irish digital journalist Samantha Barry took over as editor-in-chief of Glamour in January of this year, after her previous position as CNN’s Head of Social Media. The previous editor of Glamour was Cindi Leive, who had run the magazine for 16 years.
Barry has said that moving the publication towards digital was her long-term plan. In an interview with the New York Times, she said: “it’s where the audiences are, and it’s where our growth is. That monthly schedule, for a Glamour audience, doesn’t make sense anymore.”
After their final print edition, the magazine will only be printed for ‘big events and special occasions’ and will focus their efforts entirely on digital. According to the New York Times, the publication’s digital audience has steadily grown since Barry took the reigns, the magazine’s monthly unique viewers have risen 12%, to 6.3 million, with subscribers to Glamour’s YouTube channel have increased more than 110%, to about 1.6 million.
Glamour’s final print issue, the January issue, will hit newsstands next Tuesday.